What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
1
Since last award
97 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Marketing Cloud?
Pros
- Helps Innovate
- Reliable
- Effective Service
- Saves Time
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Advanced Campaign Management
Marketing Analytics
Social Media Marketing Management
Email Marketing Automation
Community Marketing Management
Marketing Asset Management
Marketing Workflow Management
Advanced Data Segmentation
Mobile Marketing Management
Multi Channel Integration
Marketing Operations Management
Vendor Capability Ratings
Quality of Features
Business Value Created
Availability and Quality of Training
Ease of Data Integration
Ease of Customization
Vendor Support
Usability and Intuitiveness
Breadth of Features
Product Strategy and Rate of Improvement
Ease of Implementation
Ease of IT Administration
Salesforce Marketing Cloud Reviews
Abrar A.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Oct 2024
Fantastic Product
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
It's far better for overall marketing operations.
What is your favorite aspect of this product?
Analytics and reporting are excellent!!
What do you dislike most about this product?
There is nothing to hate about this product.
What recommendations would you give to someone considering this product?
I definitely suggest this tool to any organization's marketing team for meeting all of their marketing demands.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
Vinit D.
- Role: Information Technology
- Industry: Consulting
- Involvement: IT Development, Integration, and Administration
Submitted Sep 2024
Best in market for Mid to Large size enterprises!!
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
The integration support with data adapters, high level of customization considering it's a cloud and reporting capabilities are delightful.
What is your favorite aspect of this product?
Analytics and Reporting are wonderful!!
What do you dislike most about this product?
Lack of UI improvements.
What recommendations would you give to someone considering this product?
Best for mid to large enterprises considering the move to a more robust system with great functionalities.
Pros
- Helps Innovate
- Continually Improving Product
- Caring
- Respectful
Please tell us why you think this review should be flagged.
Preetika T.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Aug 2024
Great Product
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
It's way better for overall marketing operation work.
What is your favorite aspect of this product?
Reports to review my on the god report view.
What do you dislike most about this product?
Not any as of now.
What recommendations would you give to someone considering this product?
If you want to know lead refer source, just with utm setup and form setup on website, you can easily track al leads.
Pros
- Trustworthy
- Efficient Service
- Saves Time
- Fair
Please tell us why you think this review should be flagged.
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