Salesforce Marketing Cloud Logo Award Winner Product Badge
Salesforce Marketing Cloud Logo Award Winner Product Badge
Salesforce.com Inc

Salesforce Marketing Cloud

8.9 /10
Category
Salesforce Marketing Cloud
8.9 /10

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.

Company Details


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Awards & Recognition

Salesforce Marketing Cloud won the following awards in the Marketing Platforms - Enterprise category

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Salesforce Marketing Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Marketing Cloud.

88 Likeliness to Recommend

1
Since last award

97 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Marketing Cloud?

3% Negative
5% Neutral
92% Positive

Pros

  • Helps Innovate
  • Reliable
  • Effective Service
  • Saves Time

Feature Ratings

Average 87

Advanced Campaign Management

89

Marketing Analytics

89

Social Media Marketing Management

88

Email Marketing Automation

87

Community Marketing Management

87

Marketing Asset Management

87

Marketing Workflow Management

86

Advanced Data Segmentation

86

Mobile Marketing Management

85

Multi Channel Integration

84

Marketing Operations Management

84

Vendor Capability Ratings

Average 84

Quality of Features

87

Business Value Created

86

Availability and Quality of Training

85

Ease of Data Integration

84

Ease of Customization

84

Vendor Support

84

Usability and Intuitiveness

83

Breadth of Features

83

Product Strategy and Rate of Improvement

82

Ease of Implementation

82

Ease of IT Administration

80

Salesforce Marketing Cloud Reviews

Abrar A.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Oct 2024

Fantastic Product

Likeliness to Recommend

8 /10

What differentiates Salesforce Marketing Cloud from other similar products?

It's far better for overall marketing operations.

What is your favorite aspect of this product?

Analytics and reporting are excellent!!

What do you dislike most about this product?

There is nothing to hate about this product.

What recommendations would you give to someone considering this product?

I definitely suggest this tool to any organization's marketing team for meeting all of their marketing demands.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Vinit D.

  • Role: Information Technology
  • Industry: Consulting
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Sep 2024

Best in market for Mid to Large size enterprises!!

Likeliness to Recommend

9 /10

What differentiates Salesforce Marketing Cloud from other similar products?

The integration support with data adapters, high level of customization considering it's a cloud and reporting capabilities are delightful.

What is your favorite aspect of this product?

Analytics and Reporting are wonderful!!

What do you dislike most about this product?

Lack of UI improvements.

What recommendations would you give to someone considering this product?

Best for mid to large enterprises considering the move to a more robust system with great functionalities.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Caring
  • Respectful

Preetika T.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2024

Great Product

Likeliness to Recommend

8 /10

What differentiates Salesforce Marketing Cloud from other similar products?

It's way better for overall marketing operation work.

What is your favorite aspect of this product?

Reports to review my on the god report view.

What do you dislike most about this product?

Not any as of now.

What recommendations would you give to someone considering this product?

If you want to know lead refer source, just with utm setup and form setup on website, you can easily track al leads.

Pros

  • Trustworthy
  • Efficient Service
  • Saves Time
  • Fair