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Ortto

Ortto

8.3 /10
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Ortto
8.3 /10

What is Ortto?

Ortto (formerly Autopilot), is a complete marketing automation and analytics solution. Easy-to-use, the platform combines three powerful tools and supercharges them with AI so teams finally benefit from their customer data, marketing automation, and analytics working together. Ortto brings your customer data, messaging and analytics together to help businesses deliver remarkable experiences across the customer journey.

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Awards & Recognition

Ortto won the following awards in the Marketing Automation - B2C category

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Ortto Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Ortto.

91 Likeliness to Recommend

97 Plan to Renew

94 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Ortto?

3% Negative
0% Neutral
97% Positive

Pros

  • Effective Service
  • Respectful
  • Acts with Integrity
  • Helps Innovate

Feature Ratings

Average 93

Email Marketing Automation

96

Social Media Marketing Management

94

Marketing Asset Management

94

Multivariant Testing

93

Marketing Project Management

93

Marketing Master Data Management

93

Customer Journey Modelling

92

Marketing Analytics

91

Mobile Marketing Management

90

SMS Marketing

89

Vendor Capability Ratings

Average 92

Quality of Features

95

Ease of Customization

94

Usability and Intuitiveness

93

Ease of Implementation

93

Business Value Created

93

Product Strategy and Rate of Improvement

93

Breadth of Features

92

Availability and Quality of Training

91

Ease of Data Integration

90

Ease of IT Administration

90

Vendor Support

89

Ortto Reviews

Bethany I.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

Includes email, CRM, and other automated marketing

Likeliness to Recommend

10 /10

What differentiates Ortto from other similar products?

Since implementing an automated email system and other marketing procedures, our staff has had much more time and energy to devote to other, more essential problems. With the help of this program, we've been able to increase sales, streamline our customer database, and send more effective emails. In particular, Ortto's excellent pipeline and support communication features stand out as advantages. It's a great software for CRM, marketing, and increasing sales efficiency. The quality of service provided to customers is exceptional.

What is your favorite aspect of this product?

As a marketer and email sender, I greatly value this software's intuitive interface, time-saving automation, and ease of use. This software's marketing, email, CRM, and sales management capabilities are greatly enhanced by its outstanding features and automation.

What do you dislike most about this product?

Managing my marketing and emails has never been easier thanks to this tool, which does all it's supposed to and more.

What recommendations would you give to someone considering this product?

As a result, we have been prosperous in every facet of our sales efforts, and the judgments we have taken have been fruitful. I've been using Ortto for a while now, and I've never had an issue with its implementation. It can help you with any digital marketing challenge you can face.

Pros

  • Helps Innovate
  • Enables Productivity
  • Trustworthy
  • Unique Features

Adam R.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

"Quality automation that draws potential customer"

Likeliness to Recommend

8 /10

What differentiates Ortto from other similar products?

It differs from other programs in its ease of use.

What is your favorite aspect of this product?

Ortto provides a broad selection of tools and templates to assist you in creating a process and keeping track of every part of that workflow. With Ortto, I can easily create and deliver targeted campaigns, and the built-in statistics tell me how many people are responding and interacting with them. An effective reporting system and dashboard are in place for management. Ortto's automated features are also useful for adding new customers and iteratively re-creating previous campaigns, while changing target lists.

What do you dislike most about this product?

It's hard to think of any negatives to Ortto since it's so user-friendly and provides so many resources for understanding how everything works. It is also simple for new workers to learn how to use the system and connect it with other company systems because of its simplicity.

What recommendations would you give to someone considering this product?

I recommend the program because it is very easy to use and has many functions that are very helpful.

Pros

  • Reliable
  • Unique Features
  • Efficient Service
  • Effective Service

Marc W.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2022

Easy-to-use software for multi-channel marketing

Likeliness to Recommend

10 /10

What differentiates Ortto from other similar products?

Autopilot can create creative email templates that appeal to customers. There are many options to integrate Autopilot with other apps. Performs better in campaign performance monitoring and reporting compared to other email marketing solutions

What is your favorite aspect of this product?

I appreciate the support team and how they take on board a the customer feedback we provide and make constant improvements to the platform.

What do you dislike most about this product?

The font and font-size of the text pasted in the Email builder changes. I would like to say the Email works well but still it can be improved. The development team can note that.

What recommendations would you give to someone considering this product?

If you email your customers content that is not relevant to their interests, you will have more unsubscribers. Autopilot helps you test every email you send and learn which emails are going to get noticed. The advanced personalization provided by Autopilot will maximize the first touch woth your customers.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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