What is Oracle Unity Customer Data Platform?
Combine customer data from online, offline, and third-party sources to create a single, dynamic, real-time view of each customer. Oracle Unity Customer Data Platform applies machine learning to prescribe the best next action within any existing business processes.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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82 Likeliness to Recommend
1
Since last award
93 Plan to Renew
80 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+78 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Oracle Unity Customer Data Platform?
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Audience Segmentation
Data Visualization
Predictive Analytics
API Framework
Real Time Workflow Automation
Audience Demographics
Cross Channel Attribution Analysis
Metadata Management
Anomaly Detection
Conversion Analysis
Customer Journey Modelling
Vendor Capability Ratings
Business Value Created
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Breadth of Features
Quality of Features
Availability and Quality of Training
Vendor Support
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Oracle Unity Customer Data Platform Reviews
Mayur C.
- Role: Finance
- Industry: Banking
- Involvement: End User of Application
Submitted May 2024
Versatility of the product is great.
Likeliness to Recommend
What differentiates Oracle Unity Customer Data Platform from other similar products?
Information related to customer details are accurate
What is your favorite aspect of this product?
Really like the easy design in the platforme structure
What do you dislike most about this product?
It some times takes time to open
What recommendations would you give to someone considering this product?
It is a bit tricky to integrate in the beginning, so proper training courses should be available
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Mohammed S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2024
An incredible software collects customer data
Likeliness to Recommend
What differentiates Oracle Unity Customer Data Platform from other similar products?
The platform focuses on real time data processing, allowing businesses to access and use it which will be so accurate.
What is your favorite aspect of this product?
It provides accurate analysis and reports in forms of graphs and tabs and it enables filters to get the data using filtered conditions which is so helpful.
What do you dislike most about this product?
The pricing of oracle Unity is high compared to other software's and it will be not much compatible with other cross platforms .
What recommendations would you give to someone considering this product?
The Oracle unity is the best when it comes to data collection and analysis but compared with other software's in market the pricing is slightly high. If your organization is big enough oracle Unity is the best for its features like data collection and real time analytics.
Pros
- Caring
- Helps Innovate
- Reliable
- Enables Productivity
Pillamari R.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2024
A Deep Dive into Customer Data Management
Likeliness to Recommend
What differentiates Oracle Unity Customer Data Platform from other similar products?
Oracle Unity Customer Data Platform distinguishes itself from other similar products by offering a set of features, integrations, and capabilities that attempt to deliver a unified approach to customer data management.
What is your favorite aspect of this product?
This platform support predictive analytics by using artificial intelligence and machine learning capabilities which targets correct audience .
What do you dislike most about this product?
While Oracle Unity CDP interacts effectively with Oracle Cloud services, when we integrate with other cross platforms, there are issues in bringing together data from diverse sources.
What recommendations would you give to someone considering this product?
When considering the Oracle Unity Customer Data Platform for implementation, it is essential that you plan the analysis and deployment process strategically to ensure that Oracle Unity CDP adoption is consistent with your entire organization.
Pros
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Effective Service
