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Omnisend

Omnisend

8.4 /10
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Omnisend
8.4 /10

What is Omnisend?

Omnisend is an email & SMS marketing platform with a suite of features made specifically to help ecommerce stores grow their audience and sales faster. One-click integration with major ecommerce platforms, pre-made automation & email templates, and award-winning 24/7/365 live customer support make it easy for online merchants of any size to sell more — all without the exaggerated cost. “Great marketing needs to be expensive” is a myth that 125,000+ Omnisend customers are busting every day by growing their businesses with email and SMS marketing.

Company Details

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Awards & Recognition

Omnisend won the following awards in the Marketing Automation - B2B category

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Omnisend Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Omnisend.

90 Likeliness to Recommend

3
Since last award

96 Plan to Renew

4
Since last award

90 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Omnisend?

2% Negative
2% Neutral
96% Positive

Pros

  • Enables Productivity
  • Helps Innovate
  • Reliable
  • Trustworthy

Feature Ratings

Average 89

Customer Journey Modelling

93

Marketing Analytics

92

Email Marketing Automation

91

Marketing Asset Management

86

Opportunity Pipeline Tracking

84

Recommended Best Action

83

Social Media Marketing Management

83

Vendor Capability Ratings

Average 87

Usability and Intuitiveness

90

Ease of Data Integration

89

Ease of Implementation

89

Breadth of Features

88

Business Value Created

88

Availability and Quality of Training

88

Product Strategy and Rate of Improvement

87

Quality of Features

87

Vendor Support

85

Ease of IT Administration

85

Ease of Customization

84

Omnisend Reviews

Ričardas Š.

  • Role: Sales Marketing
  • Industry: Government
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2023

Great value and easy to use!

Likeliness to Recommend

10 /10

What differentiates Omnisend from other similar products?

Ease of use, great support and good value

What is your favorite aspect of this product?

Ease of setup and use and if questions arise - support is really helpful. Also has great collection of email templates for every occasion.

What do you dislike most about this product?

Nothing in particular.

What recommendations would you give to someone considering this product?

Just try it out. There is a free plan which might be enough for you to start.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

GODA S.

  • Role: Operations
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2023

Fantastic!

Likeliness to Recommend

10 /10

What differentiates Omnisend from other similar products?

The best product and support you could ever imagine

What is your favorite aspect of this product?

Many templates

What do you dislike most about this product?

Nothing!!!

What recommendations would you give to someone considering this product?

Easy to use

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Jason W.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

: I love using Omnisend.

Likeliness to Recommend

10 /10

What differentiates Omnisend from other similar products?

In the previous ten years, I've used a number of different email campaign providers, but none of them offered the greatest customer support, the easiest setup, or the most beautiful, fully editable designs. It might be scary to try out a new piece of software for the first time, but the plethora of instructional videos available on YouTube makes it all seem manageable. Omnisend's support staff is helpful, polite, and fast to answer if you run into trouble. The process of setting it up was very simple.

What is your favorite aspect of this product?

Compared to our previous e-mail provider, Klaviyo, which had a horrendous UI and was a pain to use, OmniSend is a far better option. Having made the switch to OmniSend, we have no desire to go back to our previous email provider. As far as email marketing tools go, OmniSend offers an unbelievable combination of pricing and usability. I have no qualms about recommending it to my coworkers and in fact do so frequently!

What do you dislike most about this product?

The one thing I don't like is the premade email templates, but that's because I'm a Web designer and am accustomed to making my own. In order to save time while crafting emails, I take advantage of the option to preserve previously created layouts. The quality of their automated branding tool leaves something to be desired, but it is not the software's primary selling point, so I can live with it.

What recommendations would you give to someone considering this product?

It's similar to an automated process in that you may schedule events to occur, such as when and where a pop-up window will appear on a product page to make a special offer. Once the visitor joins up via a popup, the subsequent steps in the automation sequence are tailored to the popup via which the visitor signed up. This includes the welcome page they see, the order confirmation email they receive, and so on.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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