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Omnisend

Omnisend

8.4 /10
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Omnisend
8.4 /10

What is Omnisend?

Omnisend is an email & SMS marketing platform with a suite of features made specifically to help ecommerce stores grow their audience and sales faster. One-click integration with major ecommerce platforms, pre-made automation & email templates, and award-winning 24/7/365 live customer support make it easy for online merchants of any size to sell more — all without the exaggerated cost. “Great marketing needs to be expensive” is a myth that 125,000+ Omnisend customers are busting every day by growing their businesses with email and SMS marketing.

Company Details

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Awards & Recognition

Omnisend won the following awards in the Marketing Automation - B2B category

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Omnisend Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Omnisend.

90 Likeliness to Recommend

3
Since last award

96 Plan to Renew

4
Since last award

90 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Omnisend?

2% Negative
2% Neutral
96% Positive

Pros

  • Enables Productivity
  • Helps Innovate
  • Reliable
  • Trustworthy

Feature Ratings

Average 89

Customer Journey Modelling

93

Marketing Analytics

92

Email Marketing Automation

91

Marketing Asset Management

86

Opportunity Pipeline Tracking

84

Recommended Best Action

83

Social Media Marketing Management

83

Vendor Capability Ratings

Average 87

Usability and Intuitiveness

90

Ease of Data Integration

89

Ease of Implementation

89

Breadth of Features

88

Business Value Created

88

Availability and Quality of Training

88

Product Strategy and Rate of Improvement

87

Quality of Features

87

Vendor Support

85

Ease of IT Administration

85

Ease of Customization

84

Omnisend Reviews

Krittika M.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2022

Good software to start e-mail marketing with!

Likeliness to Recommend

8 /10

What differentiates Omnisend from other similar products?

Pricing Easy integration with Shopify

What is your favorite aspect of this product?

The live tracking they offer for customers/visitors that visit your website.

What do you dislike most about this product?

The UI/UX us confusing. The newsletter templates are basic and don't allow for a lot of design options.

What recommendations would you give to someone considering this product?

It's a great option if you're starting out with email/texting marketing. But it's not the best when it comes to designing "good-looking" stuff, but more about being efficient and getting the work done.

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Trustworthy

Rosie F.

  • Role: C-Level
  • Industry: Apparel
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Jan 2022

Not for beginners

Likeliness to Recommend

5 /10

What differentiates Omnisend from other similar products?

I didn't see much difference and wished that it did.

What is your favorite aspect of this product?

I love the automation and being able to see analytics within your email campaigns.

What do you dislike most about this product?

it is not easy to use, not for a beginner, and not a lot of templates for unique emails. Also I did not like the price.

What recommendations would you give to someone considering this product?

I don't think I would recommend, but if they were thinking about it I would tell them to make sure features meet their needs before purchasing.

Pros

  • Trustworthy
  • Respectful
  • Fair
  • Security Protects

Cons

  • Charges for Enhancements
  • Slower Product Innovation
  • Commodity Features

Diane G.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2021

Good tool for simple and automated marketing

Likeliness to Recommend

7 /10

What differentiates Omnisend from other similar products?

Unlike others, it is much cheaper than any other form of promotion that gives you guaranteed results. The simplicity of how easy it is to use the website to structure the emails to be sent to customers. The software is very easy to use compared to others that I have tried. This tool allows us to keep track of how many customers are returning using your detailed reports. The program links directly to my website and makes it easy to tag products in emails. It's easy to campaign, the design looks fantastic, and this is the only part that my team and I can easily use.

What is your favorite aspect of this product?

I love how easy it is to use everything. The support is great. if you have trouble setting something up or have an idea but really don't know how to make it come true, support will help you no matter what. I love how you can customize the customer journey with the different tools available. Easy to create and send automations as well as email campaigns. The best part is that it is one of the few solutions that have sms as part of the solution. Very easy setup and continuous use. I love that even without prior training or experience, I was able to navigate the software quickly. I can change design elements with ease.

What do you dislike most about this product?

It has to be a little easier to navigate, and that a person who is not used to this type of thing can do things without using the chat all the time.

What recommendations would you give to someone considering this product?

Before you start using omnisend, have a quick chat with support, they will guide you with the exact plan you need and also help you with any queries or questions you may have.

Pros

  • Efficient Service
  • Transparent
  • Includes Product Enhancements
  • Helps Innovate

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