MoEngage Inc

MoEngage

8.1 /10

What is MoEngage?

MoEngage is an intelligent customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard.

Company Details

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MoEngage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on MoEngage.

90 Likeliness to Recommend

1
Since last award

100 Plan to Renew

93 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love MoEngage?

3% Negative

6% Neutral

91% Positive

Pros

Reliable
Enables Productivity
Caring
Respectful

Cons

Less Generous

Feature Ratings

Average 88

Mobile Functionality

Device and Browser Analytics

Marketing Analytics

Analytics and Reporting

Audience Segmentation

API Framework

Data Management

Data Integrity

Data Warehousing

Conversion Analysis

Data Analysis and Survey Function

Vendor Capability Ratings

Average 85

Business Value Created

Product Strategy and Rate of Improvement

Ease of Customization

Availability and Quality of Training

Quality of Features

Breadth of Features

Vendor Support

Ease of Implementation

Usability and Intuitiveness

Ease of IT Administration

Ease of Data Integration

Also Featured in...

Marketing Automation - B2C

Score 7.1

View MoEngage in this category (opens in a new tab)

MoEngage Reviews

Vipul S.

Role: Sales Marketing
Industry: Finance
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2024

One of the best CEP in market!

Likeliness to Recommend

10 /10

What differentiates MoEngage from other similar products?

Many small things done well. 1) Prompt & knowledgeable Support team 2) New features releases as per customer feedback - User Analysis, Time Period Comparison, compare vs user attribute, etc. They really understand the users well that shows from their robust product development pipeline.

What is your favorite aspect of this product?

Easy Integration, in-depth analytics capabilities

What do you dislike most about this product?

Pricing for enhanced throughput of APIs is at a higher side (Although this issue is there with all vendors)

What recommendations would you give to someone considering this product?

Go for it, you'll not regret it. But also get someone who can use this product to the fullest.

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Enables Productivity

Akshit G.

Role: Sales Marketing
Industry: Media
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2024

Must Have for Customer Engagement

Likeliness to Recommend

9 /10

What differentiates MoEngage from other similar products?

It has better and advanced features in comparison to its competitors

What is your favorite aspect of this product?

RFM Segmentation Analysis

What do you dislike most about this product?

The pricing is high in comparison to others

What recommendations would you give to someone considering this product?

Try MoEngage with other competitors and decide on features and costing accordingly

Pros

Efficient Service
Effective Service
Continually Improving Product
Enables Productivity

Cons

Less Generous
Less Friendly Negotiation
Under Delivered

Sai P.

Role: Sales Marketing
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2024

Marketing automation and user Engagement software

Likeliness to Recommend

10 /10

What differentiates MoEngage from other similar products?

1. MoEngage is the tool of choice for our team when it comes to scheduling different types of notifications for our users. 2. One of the best features of MoEngage, which is often overlooked, is the convenience it offers when used on mobile devices. It has proven to be especially useful in critical situations. The efficiency of the web version is also highly commendable. 3. I frequently rely on MoEngage's analyze feature, which allows me to examine user behavior, retention, session duration, source of users, uninstalls, and more.

What is your favorite aspect of this product?

1. MoEngage is an excellent solution that enables us to improve user retention and re-engagement by delivering customized push and in-app notifications. It allows us to target dormant users with personalized notifications that are highly relevant to their interests. 2. MoEngage provides highly interactive and visually appealing charts and graphs that help us analyze user behavior and journey. This analysis helps us identify useful user patterns and activity across various features of the platform.

What do you dislike most about this product?

1. The tool seems to provide inflated data for various metrics such as impressions delivered, daily uninstalls, and other important down-the-funnel events, making it an unreliable tool for data analysis. 2. MoEngage takes a considerable amount of time to load data when analyzing user paths, funnels, behavior, or any other analysis that involves custom events and attributes.

What recommendations would you give to someone considering this product?

If you're looking to improve your marketing results, you might want to check out MoEngage. It's a powerful platform that can help businesses of all sizes engage with their customers in a better way. But before you make a decision, it's important to consider your needs and budget. Don't worry, I'm here to help you out!

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

MoEngage

What is MoEngage?

Company Details

Need Assistance?

Awards & Recognition

MoEngage Ratings

90 Likeliness to Recommend

1 Since last award

100 Plan to Renew

93 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+86 Net Emotional Footprint

How much do users love MoEngage?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Mobile Functionality Can be used on mobile devices​

Device and Browser Analytics Capture and summarize device and browser information.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Data Management Includes data sharing, data storage, records management, and data security.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Also Featured in...

Marketing Automation - B2C

MoEngage Reviews

Vipul S.

One of the best CEP in market!

Likeliness to Recommend

Pros

Akshit G.

Must Have for Customer Engagement

Likeliness to Recommend

Pros

Cons

Sai P.

Marketing automation and user Engagement software

Likeliness to Recommend

Pros

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Feature Ratings

Mobile Functionality

Device and Browser Analytics

Marketing Analytics

Analytics and Reporting

Audience Segmentation

API Framework

Data Management

Data Integrity

Data Warehousing

Conversion Analysis

Data Analysis and Survey Function

Vendor Capability Ratings

Business Value Created

Product Strategy and Rate of Improvement

Ease of Customization

Availability and Quality of Training

Quality of Features

Breadth of Features

Vendor Support

Ease of Implementation

Usability and Intuitiveness

Ease of IT Administration

Ease of Data Integration