What is Klaviyo?
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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86 Likeliness to Recommend
92 Plan to Renew
81 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Klaviyo?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Efficient Service
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Email Marketing Automation
Customer Journey Modelling
Multivariant Testing
Marketing Master Data Management
SMS Marketing
Marketing Analytics
Mobile Marketing Management
Marketing Project Management
Marketing Asset Management
Social Media Marketing Management
Vendor Capability Ratings
Breadth of Features
Business Value Created
Quality of Features
Ease of Implementation
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Data Integration
Ease of Customization
Ease of IT Administration
Availability and Quality of Training
Vendor Support
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Klaviyo Reviews
Sam Z.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Nov 2023
A revolution for e-commerce-focused email!
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
The ease of integration with Shopify and other applications. The event model makes setting up valuable automation easy out of the box.
What is your favorite aspect of this product?
Ease of integration with Shopify. Flow automations.
What do you dislike most about this product?
When you are using a custom CMS - outside of Shopify the ease of integration is much more challenging and will likely require IT support for setup.
What recommendations would you give to someone considering this product?
If you are in the e-commerce space, this is the best email platform you can get. Especially if you run e-commerce on the Shopify platform.
Pros
- Performance Enhancing
- Enables Productivity
- Helps Innovate
- Continually Improving Product
Cons
- Charges for Enhancements
Karan T.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2023
A good tool if you don't mind the cost
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Usually with other ESPs, you need to integrate it with another tool that helps you send SMS, with klaviyo you can do both with just one. Plus I think it's great that you can create your entire cart abandon journey (and you can see all the emails/SMSes) in one view.
What is your favorite aspect of this product?
Integration capabilities, easy to implement
What do you dislike most about this product?
Cost, we've had months where we've questioned if we could achieve similar results with another ESP.
What recommendations would you give to someone considering this product?
If you want something easy to use, and a lot of capabilities, and don't mind the cost, go for it. If not, there are better tools out there. Well not necessarily better, they can do more or less the same as what Klaviyo does but it's priced more economically.
Pros
- Fair
- Transparent
- Reliable
- Performance Enhancing
Cons
- Commodity Features
Matt Lyndon C.
- Role: Sales Marketing
- Industry: Electronics
- Involvement: Initial Implementation
Submitted Nov 2023
Effective Email Marketing Solution
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Klaviyo stands out for e-commerce, user-friendly automation, and personalized marketing tailored to customer behavior and preferences.
What is your favorite aspect of this product?
I really like how easy it is to personalize marketing and connect with customers using Klaviyo.
What do you dislike most about this product?
I'm not a fan of Klaviyo's learning curve; it took a while to get the hang of it.
What recommendations would you give to someone considering this product?
For those thinking about it, I'd suggest taking the time to explore Klaviyo's features thoroughly and ensure they align well with your specific marketing needs.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing