In Partnership With SelectHub
What is Klaviyo?
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
Company Details
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In Partnership With SelectHub
Klaviyo Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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86 Likeliness to Recommend
93 Plan to Renew
1
Since last award
82 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Klaviyo?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Customer Journey Modelling
Multivariant Testing
Marketing Analytics
Marketing Master Data Management
SMS Marketing
Mobile Marketing Management
Marketing Project Management
Marketing Asset Management
Social Media Marketing Management
Vendor Capability Ratings
Breadth of Features
Business Value Created
Quality of Features
Ease of Implementation
Ease of Customization
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Klaviyo Reviews
Sameer G.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2022
My favourite tool for ecommerce email marketing!
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
- Specially made for ecommerce - Lots of features, still easy to use - Detailed analytics which also shows scope of improvements
What is your favorite aspect of this product?
Email Automation
What do you dislike most about this product?
Not so cost effective. If you have a huge subscribers base, you have to pay a lot whether you are sending emails or not.
What recommendations would you give to someone considering this product?
If you have a Shopify store, and you are looking to automate the emails, this would be the best option for you.
Pros
- Continually Improving Product
- Reliable
- Efficient Service
- Effective Service
Please tell us why you think this review should be flagged.
Mira B.
- Role: C-Level
- Industry: Food and Beverage
- Involvement: Business Leader or Manager
Submitted Feb 2022
Software is glitchy and there is little support.
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Klaviyo is a step up from other popular email service providers in terms of segmentation capabilities. However it only scratches the surface of what is actually needed to use a sophisticated segmentation tool.
What is your favorite aspect of this product?
Fairly easy to execute and interpret results of split tests.
What do you dislike most about this product?
Glitches that excluded paying customers from receiving emails.
What recommendations would you give to someone considering this product?
We experienced some major glitches with the software that were entirely due to faulty programming, followed by indifference and lack of support from their IT team. This is very costly, and frustrating.
Cons
- Inhibits Innovation
- Slower Product Innovation
- Less Efficient Service
Please tell us why you think this review should be flagged.
Rebekah N.
- Role: Operations
- Industry: Retail
- Involvement: IT Leader or Manager
Submitted Aug 2021
Great data & automation features -lacks in design.
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
It provides more data, automation, and segmenting features than most email marketing tools I've worked with.
What is your favorite aspect of this product?
It's automation and segmenting capabilities.
What do you dislike most about this product?
The front-end email designing tool.
What recommendations would you give to someone considering this product?
If you need simple email designs, but strong contact data and automations, then Klayvio is for you.
Pros
- Helps Innovate
- Enables Productivity
- Trustworthy
- Unique Features
Please tell us why you think this review should be flagged.
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