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Klaviyo

Klaviyo

8.1 /10
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Klaviyo
8.1 /10

What is Klaviyo?

Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.

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Klaviyo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Klaviyo.

86 Likeliness to Recommend

93 Plan to Renew

1
Since last award

82 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Klaviyo?

2% Negative
7% Neutral
91% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Feature Ratings

Average 81

Email Marketing Automation

86

Customer Journey Modelling

86

Multivariant Testing

84

Marketing Analytics

83

Marketing Master Data Management

81

SMS Marketing

81

Mobile Marketing Management

78

Marketing Project Management

77

Marketing Asset Management

77

Social Media Marketing Management

70

Vendor Capability Ratings

Average 79

Breadth of Features

83

Business Value Created

83

Quality of Features

80

Ease of Implementation

79

Ease of Customization

79

Ease of Data Integration

79

Product Strategy and Rate of Improvement

78

Ease of IT Administration

78

Availability and Quality of Training

78

Usability and Intuitiveness

77

Vendor Support

74

Klaviyo Reviews

Sameer G.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Mar 2022

My favourite tool for ecommerce email marketing!

Likeliness to Recommend

9 /10

What differentiates Klaviyo from other similar products?

- Specially made for ecommerce - Lots of features, still easy to use - Detailed analytics which also shows scope of improvements

What is your favorite aspect of this product?

Email Automation

What do you dislike most about this product?

Not so cost effective. If you have a huge subscribers base, you have to pay a lot whether you are sending emails or not.

What recommendations would you give to someone considering this product?

If you have a Shopify store, and you are looking to automate the emails, this would be the best option for you.

Pros

  • Continually Improving Product
  • Reliable
  • Efficient Service
  • Effective Service

Mira B.

  • Role: C-Level
  • Industry: Food and Beverage
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2022

Software is glitchy and there is little support.

Likeliness to Recommend

6 /10

What differentiates Klaviyo from other similar products?

Klaviyo is a step up from other popular email service providers in terms of segmentation capabilities. However it only scratches the surface of what is actually needed to use a sophisticated segmentation tool.

What is your favorite aspect of this product?

Fairly easy to execute and interpret results of split tests.

What do you dislike most about this product?

Glitches that excluded paying customers from receiving emails.

What recommendations would you give to someone considering this product?

We experienced some major glitches with the software that were entirely due to faulty programming, followed by indifference and lack of support from their IT team. This is very costly, and frustrating.

Cons

  • Inhibits Innovation
  • Slower Product Innovation
  • Less Efficient Service

Rebekah N.

  • Role: Operations
  • Industry: Retail
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2021

Great data & automation features -lacks in design.

Likeliness to Recommend

6 /10

What differentiates Klaviyo from other similar products?

It provides more data, automation, and segmenting features than most email marketing tools I've worked with.

What is your favorite aspect of this product?

It's automation and segmenting capabilities.

What do you dislike most about this product?

The front-end email designing tool.

What recommendations would you give to someone considering this product?

If you need simple email designs, but strong contact data and automations, then Klayvio is for you.

Pros

  • Helps Innovate
  • Enables Productivity
  • Trustworthy
  • Unique Features

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