What is HubSpot Marketing Hub?
From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
1
Since last award
97 Plan to Renew
84 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Acts with Integrity
- Helps Innovate
- Reliable
- Performance Enhancing
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Email Templates
Sales Intelligence & Conversion Rates
Contact Database
Content Authoring
A/B Testing
SPAM Compliance
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Ease of Implementation
Availability and Quality of Training
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
Score 9.1
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Website Analytics
Score 9.0
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Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Social Media Monitoring
Score 8.9
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A/B Testing
Score 8.2
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HubSpot Marketing Hub Reviews
Rishabh S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2021
Great beginner's platform for Marketing Automation
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
- Beautiful built-in Email templates providing me to easily create, beautiful professional emails. - Easy navigation - Easy to setup workflow management with great and user-friendly UI - Auto Tracking on CTAs - Easy Website builder to modify web pages and landing pages - Contact views to incorporate contact activity
What is your favorite aspect of this product?
Creating conversion paths in HubSpot is simple because there are templates available, you can customize and build thank you emails, forms, landing pages, and connect them all together so they're ready to start converting leads!
What do you dislike most about this product?
- Grid System for Web designing part - CRM is not extensive and has limited functionality as compared to others in the market - Keyword suggestion is good for short-tail keywords - Good integration with other products but have to select via middleware
What recommendations would you give to someone considering this product?
It is a very great platform for someone stepping into Email Marketing & Marketing automation world. If there are complex needs then evaluate other platforms, otherwise, it is easy to use with a wide range of features and can be a turning point in an organization if done the right way.
Pros
- Efficient Service
- Effective Service
- Respectful
- Reliable
Sheila K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2021
Easy to use and integrate!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
User friendly and sales reps enjoy the visuals
What is your favorite aspect of this product?
Being able to track interactions
What do you dislike most about this product?
The integration between Salesforce isn't that great.
What recommendations would you give to someone considering this product?
Pay extra to have a Hubspot consultant assist with deployment
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy
Cons
- Slower Product Innovation
- Leverages Incumbent Status
Haradhan D.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted May 2021
HubSpot is best marketing system as per me
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Hubspot is so user-friendly. I have never used anything like it,s very easy to use. For marketing purposes, the ability to properly attribute the source and quality of leads and follow them through the sales cycle. Hubspot helps us know what marketing activities are actually leading to closed deals. We also use their email builder and social media tools to automate these processes. All those things differentiate HubSpot from another similar marketing tool.
What is your favorite aspect of this product?
What I love about using Hubspot is that I get to create nurturing funnels that are automated. As a digital content specialist, it's very helpful for me to have everything I need in one platform. Schedulers, design tools (for email), and analytics are powerful and essential features that help me become more effective as a marketer. Hubspot helps us save a lot of time and focus on my other tasks.
What do you dislike most about this product?
Sometimes I feel like pieces of the system are somewhat disconnected and it's not always easy to get a snapshot of your data, cross-reference between data points, and drill down into information. Though I still think the Social feature needs some improvements since it doesn't allow some programs and publish Instagram stories (help us, @Instagram!). Just this small problem fetching with HubSpot.
What recommendations would you give to someone considering this product?
HubSpot is easy to use, and the content they create to help businesses and entrepreneurs is excellent. It is a tool that I recommend 100% since it has all the information integrated into one place. So I always recommended HubSpot to all.
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Trustworthy