What is Google Ad Manager?
A complete platform to grow ad revenue and protect your brand wherever people are watching, playing or engaging. Ad Manager can help you manage your ad business and grow your revenue in any industry. Ad Manager offers robust tools that scale to the needs of growing businesses.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
98 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Ad Manager?
Pros
- Reliable
- Performance Enhancing
- Inspires Innovation
- Helps Innovate
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Data Management Platform Capabilities
Advertisement Placement
Role-Based Access Controls
Audience Identification
Audience Segmentation
Demand-Side Capabilities
MarTech Ecosystem integration
Advertisement Reporting
Supply-Side Capabilities
Advertisement Content Curation
Vendor Capability Ratings
Quality of Features
Breadth of Features
Business Value Created
Ease of Customization
Ease of IT Administration
Ease of Implementation
Usability and Intuitiveness
Ease of Data Integration
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Google Ad Manager Reviews
Shivam J.
- Role: Sales Marketing
- Industry: Apparel
- Involvement: End User of Application
Submitted Dec 2023
Unlock your success with Google ads manger.
Likeliness to Recommend
What differentiates Google Ad Manager from other similar products?
Google ads manager integrates with other Google products and services, including Google AdSense, AdMob & Google Ad manager 360. This integration provides a unified and streamlined experience for users who are already leveraging Google advertising and monetisation solutions.
What is your favorite aspect of this product?
My favorite part is the integration of this platform with Google ecosystem, the advanced targeting options. Also, the use of dynamic allocation helps publishers maximise revenue by automatically selecting the most valuable ads in real time.
What do you dislike most about this product?
The potential for invalid clicks is there in Google ads manager that can affect campaign performance.
What recommendations would you give to someone considering this product?
If someone is considering using Google ads manager then I would recommend to clearly define advertising goals and thoroughly research target audience and leverage the platform's advanced targeting options to reach the right audience based on demographics interests, and online behaviour.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Unique Features
Alyson B.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2023
Monetize Smartly
Likeliness to Recommend
What differentiates Google Ad Manager from other similar products?
While Google AdSense is focused on providing a straightforward ad monetization solution for smaller publishers, Google Ad Manager caters to larger publishers with more extensive needs, offering a full-scale platform for ad management and optimization.
What is your favorite aspect of this product?
Google Ad Manager stands out for its comprehensive approach to ad monetization. Publishers can manage and optimize various ad formats across multiple platforms, streamlining the monetization process and maximizing revenue potential.
What do you dislike most about this product?
This platform's extensive features and settings may present a learning curve for beginners. Publishers new to ad management platforms may find it challenging to navigate the complexities of Google Ad Manager without dedicated training.
What recommendations would you give to someone considering this product?
Google Ad Manager emerges as a robust solution for publishers seeking a comprehensive and sophisticated approach to ad monetization. I have to recommend to use this platform because it can more effective and useable,
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Trustworthy
Rasika B.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Nov 2023
The best marketing platform for performance
Likeliness to Recommend
What differentiates Google Ad Manager from other similar products?
It offers a wide range of ad formats and is particularly suitable for large-scale publishers.
What is your favorite aspect of this product?
The support for programmatic advertising and dynamic ad delivery enhances its appeal.
What do you dislike most about this product?
Google ads don't provide great support to the small business and websites as they don't assign account managers to them
What recommendations would you give to someone considering this product?
Ensure you're compliant with data privacy regulations when using user data for ad targeting.
Pros
- Performance Enhancing
- Reliable
- Enables Productivity
- Helps Innovate