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Dotdigital Logo
Dotdigital Group PLC

Dotdigital

7.4 /10
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Dotdigital
7.4 /10

What is Dotdigital?

From email marketing to full omnichannel marketing orchestration, dotdigital transforms your customer insight into personalized marketing campaigns. The dotdigital platform is an omnichannel marketing solution for B2C, B2B, and NFP marketers in the Americas. Import data, build segments and triggers, and create relevant marketing campaigns that engage your customers on their favorite channels.

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Awards & Recognition

Dotdigital won the following awards in the Marketing Automation - B2C category

Dotdigital Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Dotdigital.

91 Likeliness to Recommend

1
Since last award

85 Plan to Renew

3
Since last award

80 Satisfaction of Cost Relative to Value

3
Since last award


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Emotional Footprint Overview

+78 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Dotdigital?

0% Negative
19% Neutral
81% Positive

Pros

  • Reliable
  • Respectful
  • Inspires Innovation
  • Performance Enhancing

Cons

  • Under Delivered

Feature Ratings

Average 78

SMS Marketing

92

Multivariant Testing

84

Email Marketing Automation

82

Mobile Marketing Management

79

Customer Journey Modelling

79

Marketing Analytics

78

Marketing Asset Management

76

Marketing Project Management

75

Social Media Marketing Management

72

Marketing Master Data Management

66

Vendor Capability Ratings

Average 78

Ease of Implementation

85

Business Value Created

82

Usability and Intuitiveness

82

Availability and Quality of Training

81

Vendor Support

80

Ease of Data Integration

77

Ease of Customization

76

Ease of IT Administration

74

Breadth of Features

73

Quality of Features

73

Product Strategy and Rate of Improvement

69

Dotdigital Reviews

Lisa-jess B.

  • Role: Information Technology
  • Industry: Media
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2022

Software for email sending for the enterprise.

Likeliness to Recommend

9 /10

What differentiates Dotdigital from other similar products?

We use DotDigital for all of our organizing campaigns. I’m glad about all of the options it provides us, their tools dig into the stats per every email we send out that helps us figure out our client base. I just like the customer-friendly style and campaign perceptive reports It takes no time to make a professionally trying newsletter. If you struggle for content, DotDigital has many tips too.

What is your favorite aspect of this product?

The system is very intuitive, there are typically useful support articles to show you how to do the various elements. The flexibleness and functionality, however particularly the ultimate styles that all seem to appear amazing. I’m giving my designer a good tool to figure with. Dotdigital’ Engagement Cloud is super simple to use – the drag and drop functionality, furthermore because the wealth of customization tools, has created it the platform of selection for our organization for over ten years currently. It’s ‘s reasonable with excellent support.

What do you dislike most about this product?

The journey between the different stages of making an email may be a small amount of pain – you can’t jump a pair of steps back or forward, for example. Surely sections, you can’t order things by date/time modified, which makes it far more troublesome to search out your latest work. Little changes that may improve the user experience.

What recommendations would you give to someone considering this product?

Look at what your enterprise wants. Does it meet your requirements? Looking at what you wish it for, DotDigital might be excellent for your company otherwise you won’t need all the options the software package has. For instance, if you’re solely sending a few thousand emails, you’re most likely best looking at something more basic.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Enables Productivity
  • Trustworthy

Cons

  • Less Generous

Matthew F.

  • Role: Public Sector
  • Industry: Education
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted May 2022

Good product, support could improve

Likeliness to Recommend

9 /10

What differentiates Dotdigital from other similar products?

Very easy to use and good features

What is your favorite aspect of this product?

Ease of creating emails and templates available

What do you dislike most about this product?

Support when trying to update credits

What recommendations would you give to someone considering this product?

Its a good product that is easy to use, but you need to leave time to get credits

Pros

  • Trustworthy
  • Fair
  • Altruistic
  • Helps Innovate

Cons

  • Less Efficient Service
  • Less Effective Service
  • Commodity Features

Olivia P.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted May 2022

Easy to use, ability to create attractive emails

Likeliness to Recommend

10 /10

What differentiates Dotdigital from other similar products?

Easy drag and drop usability, simple to use segmentation in order to streamline user experience

What is your favorite aspect of this product?

I love how easy it is to use and how simple it is to create attractive and creative email campaigns

What do you dislike most about this product?

Occasionally it can be temperamental with image sizing or text spacing

What recommendations would you give to someone considering this product?

Do it! I have used a long list of email platforms and dotdigital has been by far my favourite to use for it’s simplicity and ability to create attractive email campaigns

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

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