In Partnership With SelectHub
What is Dotdigital?
From email marketing to full omnichannel marketing orchestration, dotdigital transforms your customer insight into personalized marketing campaigns. The dotdigital platform is an omnichannel marketing solution for B2C, B2B, and NFP marketers in the Americas. Import data, build segments and triggers, and create relevant marketing campaigns that engage your customers on their favorite channels.
Company Details
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In Partnership With SelectHub
Dotdigital Ratings
Real user data aggregated to summarize the product performance and customer experience.
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91 Likeliness to Recommend
1
Since last award
85 Plan to Renew
3
Since last award
80 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
+78 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Dotdigital?
Pros
- Reliable
- Respectful
- Inspires Innovation
- Performance Enhancing
Cons
- Under Delivered
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
SMS Marketing
Multivariant Testing
Email Marketing Automation
Mobile Marketing Management
Customer Journey Modelling
Marketing Analytics
Marketing Asset Management
Marketing Project Management
Social Media Marketing Management
Marketing Master Data Management
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Availability and Quality of Training
Vendor Support
Ease of Data Integration
Ease of Customization
Ease of IT Administration
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
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Dotdigital Reviews
Lisa-jess B.
- Role: Information Technology
- Industry: Media
- Involvement: IT Leader or Manager
Submitted Jun 2022
Software for email sending for the enterprise.
Likeliness to Recommend
What differentiates Dotdigital from other similar products?
We use DotDigital for all of our organizing campaigns. I’m glad about all of the options it provides us, their tools dig into the stats per every email we send out that helps us figure out our client base. I just like the customer-friendly style and campaign perceptive reports It takes no time to make a professionally trying newsletter. If you struggle for content, DotDigital has many tips too.
What is your favorite aspect of this product?
The system is very intuitive, there are typically useful support articles to show you how to do the various elements. The flexibleness and functionality, however particularly the ultimate styles that all seem to appear amazing. I’m giving my designer a good tool to figure with. Dotdigital’ Engagement Cloud is super simple to use – the drag and drop functionality, furthermore because the wealth of customization tools, has created it the platform of selection for our organization for over ten years currently. It’s ‘s reasonable with excellent support.
What do you dislike most about this product?
The journey between the different stages of making an email may be a small amount of pain – you can’t jump a pair of steps back or forward, for example. Surely sections, you can’t order things by date/time modified, which makes it far more troublesome to search out your latest work. Little changes that may improve the user experience.
What recommendations would you give to someone considering this product?
Look at what your enterprise wants. Does it meet your requirements? Looking at what you wish it for, DotDigital might be excellent for your company otherwise you won’t need all the options the software package has. For instance, if you’re solely sending a few thousand emails, you’re most likely best looking at something more basic.
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Trustworthy
Cons
- Less Generous
Please tell us why you think this review should be flagged.
Matthew F.
- Role: Public Sector
- Industry: Education
- Involvement: IT Development, Integration, and Administration
Submitted May 2022
Good product, support could improve
Likeliness to Recommend
What differentiates Dotdigital from other similar products?
Very easy to use and good features
What is your favorite aspect of this product?
Ease of creating emails and templates available
What do you dislike most about this product?
Support when trying to update credits
What recommendations would you give to someone considering this product?
Its a good product that is easy to use, but you need to leave time to get credits
Pros
- Trustworthy
- Fair
- Altruistic
- Helps Innovate
Cons
- Less Efficient Service
- Less Effective Service
- Commodity Features
Please tell us why you think this review should be flagged.
Olivia P.
- Role: Sales Marketing
- Industry: Finance
- Involvement: IT Development, Integration, and Administration
Submitted May 2022
Easy to use, ability to create attractive emails
Likeliness to Recommend
What differentiates Dotdigital from other similar products?
Easy drag and drop usability, simple to use segmentation in order to streamline user experience
What is your favorite aspect of this product?
I love how easy it is to use and how simple it is to create attractive and creative email campaigns
What do you dislike most about this product?
Occasionally it can be temperamental with image sizing or text spacing
What recommendations would you give to someone considering this product?
Do it! I have used a long list of email platforms and dotdigital has been by far my favourite to use for it’s simplicity and ability to create attractive email campaigns
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
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