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Dotdigital Logo
Dotdigital Group PLC

Dotdigital

7.4 /10
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In Partnership With SelectHub

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Dotdigital
7.4 /10

What is Dotdigital?

From email marketing to full omnichannel marketing orchestration, dotdigital transforms your customer insight into personalized marketing campaigns. The dotdigital platform is an omnichannel marketing solution for B2C, B2B, and NFP marketers in the Americas. Import data, build segments and triggers, and create relevant marketing campaigns that engage your customers on their favorite channels.

Company Details

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Awards & Recognition

Dotdigital won the following awards in the Marketing Automation - B2C category

Dotdigital Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Dotdigital.

91 Likeliness to Recommend

1
Since last award

85 Plan to Renew

3
Since last award

80 Satisfaction of Cost Relative to Value

3
Since last award


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Emotional Footprint Overview

+78 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Dotdigital?

0% Negative
19% Neutral
81% Positive

Pros

  • Reliable
  • Respectful
  • Inspires Innovation
  • Performance Enhancing

Cons

  • Under Delivered

Feature Ratings

Average 78

SMS Marketing

92

Multivariant Testing

84

Email Marketing Automation

82

Mobile Marketing Management

79

Customer Journey Modelling

79

Marketing Analytics

78

Marketing Asset Management

76

Marketing Project Management

75

Social Media Marketing Management

72

Marketing Master Data Management

66

Vendor Capability Ratings

Average 78

Ease of Implementation

85

Business Value Created

82

Usability and Intuitiveness

82

Availability and Quality of Training

81

Vendor Support

80

Ease of Data Integration

77

Ease of Customization

76

Ease of IT Administration

74

Breadth of Features

73

Quality of Features

73

Product Strategy and Rate of Improvement

69

Dotdigital Reviews

Vijeta S.

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2024

Easy to use and reliable!

Likeliness to Recommend

9 /10

What differentiates Dotdigital from other similar products?

Dotdigital distinguishes itself from other marketing platforms through several key features and capabilities that cater specifically to omnichannel marketing and customer engagement.

What is your favorite aspect of this product?

Dotdigital incorporates user-friendly AI features, such as predictive analytics and product recommendations, which help marketers personalize their campaigns effectively. The platform's AI capabilities are designed to be accessible, enabling users with varying technical expertise to leverage advanced tools without steep learning curves

What do you dislike most about this product?

Dot digital has a very complex interface which is probably one of the factors I dislike most about it!

What recommendations would you give to someone considering this product?

It is a great product for businesses focused on comprehensive customer engagement strategies. For small businesses it may not be an ideal choice given the complex user interface!

Pros

  • Respectful
  • Security Protects
  • Reliable
  • Inspires Innovation

James C.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2024

Easy to use but losing some advantages to Klaviyo.

Likeliness to Recommend

8 /10

What differentiates Dotdigital from other similar products?

It is similar to Klaviyo but suited for smaller organizations looking for similar features and benefits but with a smaller budget. Dotdigital also has a stronger footprint in Europe and Asia which may be something companies based in that part of the world may find suitable instead of waiting for updates from a vendor based in North America and only understands things from an American perspective. The client services team is fairly reliable with a background from larger and more established vendors so one can expect consistent support and not worry about lack of professionalism.

What is your favorite aspect of this product?

Relatively intuitive, similar to Klaviyo but without the added costs and limited support.

What do you dislike most about this product?

It is not widely adopted by companies like Klaviyo which makes it not as widely known as its competitors.

What recommendations would you give to someone considering this product?

Work towards building the brand and offering standard features at better value.

Pros

  • Trustworthy
  • Unique Features
  • Caring
  • Respectful

Thomas L.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2023

User-friendly product and the support us helpful

Likeliness to Recommend

10 /10

What differentiates Dotdigital from other similar products?

Possible to create excellent segmentation to send more targeted emails

What is your favorite aspect of this product?

Simple to use for essential email marketing campaigns

What do you dislike most about this product?

Being able to edit/update a trigger within existing workflow

What recommendations would you give to someone considering this product?

Amazingly simple tool to streamline customer outreach initiatives

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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