In Partnership With SelectHub
What is Dotdigital?
From email marketing to full omnichannel marketing orchestration, dotdigital transforms your customer insight into personalized marketing campaigns. The dotdigital platform is an omnichannel marketing solution for B2C, B2B, and NFP marketers in the Americas. Import data, build segments and triggers, and create relevant marketing campaigns that engage your customers on their favorite channels.
Company Details
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In Partnership With SelectHub
Dotdigital Ratings
Real user data aggregated to summarize the product performance and customer experience.
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91 Likeliness to Recommend
1
Since last award
85 Plan to Renew
3
Since last award
80 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
+78 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Dotdigital?
Pros
- Reliable
- Respectful
- Inspires Innovation
- Performance Enhancing
Cons
- Under Delivered
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
SMS Marketing
Multivariant Testing
Email Marketing Automation
Mobile Marketing Management
Customer Journey Modelling
Marketing Analytics
Marketing Asset Management
Marketing Project Management
Social Media Marketing Management
Marketing Master Data Management
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Availability and Quality of Training
Vendor Support
Ease of Data Integration
Ease of Customization
Ease of IT Administration
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
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Dotdigital Reviews
Vijeta S.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: IT Leader or Manager
Submitted Oct 2024
Easy to use and reliable!
Likeliness to Recommend
What differentiates Dotdigital from other similar products?
Dotdigital distinguishes itself from other marketing platforms through several key features and capabilities that cater specifically to omnichannel marketing and customer engagement.
What is your favorite aspect of this product?
Dotdigital incorporates user-friendly AI features, such as predictive analytics and product recommendations, which help marketers personalize their campaigns effectively. The platform's AI capabilities are designed to be accessible, enabling users with varying technical expertise to leverage advanced tools without steep learning curves
What do you dislike most about this product?
Dot digital has a very complex interface which is probably one of the factors I dislike most about it!
What recommendations would you give to someone considering this product?
It is a great product for businesses focused on comprehensive customer engagement strategies. For small businesses it may not be an ideal choice given the complex user interface!
Pros
- Respectful
- Security Protects
- Reliable
- Inspires Innovation
Please tell us why you think this review should be flagged.
James C.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Oct 2024
Easy to use but losing some advantages to Klaviyo.
Likeliness to Recommend
What differentiates Dotdigital from other similar products?
It is similar to Klaviyo but suited for smaller organizations looking for similar features and benefits but with a smaller budget. Dotdigital also has a stronger footprint in Europe and Asia which may be something companies based in that part of the world may find suitable instead of waiting for updates from a vendor based in North America and only understands things from an American perspective. The client services team is fairly reliable with a background from larger and more established vendors so one can expect consistent support and not worry about lack of professionalism.
What is your favorite aspect of this product?
Relatively intuitive, similar to Klaviyo but without the added costs and limited support.
What do you dislike most about this product?
It is not widely adopted by companies like Klaviyo which makes it not as widely known as its competitors.
What recommendations would you give to someone considering this product?
Work towards building the brand and offering standard features at better value.
Pros
- Trustworthy
- Unique Features
- Caring
- Respectful
Please tell us why you think this review should be flagged.
Thomas L.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Sep 2023
User-friendly product and the support us helpful
Likeliness to Recommend
What differentiates Dotdigital from other similar products?
Possible to create excellent segmentation to send more targeted emails
What is your favorite aspect of this product?
Simple to use for essential email marketing campaigns
What do you dislike most about this product?
Being able to edit/update a trigger within existing workflow
What recommendations would you give to someone considering this product?
Amazingly simple tool to streamline customer outreach initiatives
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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