What is Constant Contact?

Powerful email marketing made easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals.

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Awards & Recognition

Constant Contact won the following awards in the Email Marketing category

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Constant Contact Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Constant Contact.

87 Likeliness to Recommend

1
Since last award

90 Plan to Renew

87 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+82 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Constant Contact?

8% Negative
5% Neutral
87% Positive

Pros

  • Security Protects
  • Respectful
  • Client Friendly Policies
  • Reliable

Feature Ratings

Average 84

Email Delivery

90

Auto-Responders

86

Campaign Management

86

SPAM Compliance

85

Basic Reporting and Analytics

85

Email Templates

83

Contact Database

83

Segmentation

83

Surveys and Polling

83

Content Authoring

83

Sales Intelligence & Conversion Rates

82

Vendor Capability Ratings

Average 82

Business Value Created

86

Ease of Implementation

86

Ease of IT Administration

84

Ease of Data Integration

84

Product Strategy and Rate of Improvement

84

Quality of Features

83

Usability and Intuitiveness

83

Availability and Quality of Training

82

Ease of Customization

80

Vendor Support

79

Breadth of Features

79

Constant Contact Reviews

Aleska S.

  • Role: Finance
  • Industry: Banking
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2020

Final analysis of all advertising campaigns.

Likeliness to Recommend

8 /10

What differentiates Constant Contact from other similar products?

One of the things that are most noticeable when differentiating "Constant Contact" from some other Email Marketing platform is the fact that Constant Contact offers a much more feasible and adaptable way to users, so that they can create all kinds of campaigns advertising in just a matter of minutes. I consider that the creation of Constant Contact campaigns is unique, it offers an interface where you only have to drag and insert the objects or text that is needed for the campaign, and in just a few steps, the campaign can be sent to an audience in specific.

What is your favorite aspect of this product?

I really like the automation of analysis in the reports or charts generated by Constant Contact. This platform offers an automated system, which automatically analyzes each traffic that has been obtained in each campaign sent, collects all this information and obtains a final result where the user can determine the scope that each advertising campaign has had and also You can determine various measures to improve or increase the reach of the public or customers who access this campaign.

What do you dislike most about this product?

The Constant Contact mobile application is one of the most prominent negative points which I have noticed during my experience with this platform. This application does not allow to monitor in real time, the progress that each advertising campaign has had (it should be noted that this functionality can be obtained in its version for desktops). I believe that the application for mobile phones should be exponentially improved in order to allow users to monitor their campaigns without having to always be in the work office.

What recommendations would you give to someone considering this product?

If you are looking for software that automates the data analysis process of each campaign sent, Constant Contact will undoubtedly be the best option, this platform works in an automated way for this particular functionality, in addition to allowing users to create a advertising campaigns much easier than any other platform. With Constant Contact, you get speed to create and send campaigns, and get immediate automation for analysis and creation of results.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Audrey R.

  • Role: Information Technology
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2020

Excellent Performance from Constant Contact.

Likeliness to Recommend

10 /10

What differentiates Constant Contact from other similar products?

Constant Contact is the most ideal marketing tool that accommodates high level of advertising. Again, Constant Contact helps bring all forms customer support and care, which helps in matters of clients satisfaction. The program also offers online training with different templates.

What is your favorite aspect of this product?

The software has significant marketing tools, which helps in bringing more clients. Also, Constant Contact share information to customers directly, and this makes it easy to share business products and services. The tool is lightweight and easy to navigate.

What do you dislike most about this product?

Nonetheless, the software requires some updates, to capture the demands of the market. Market research can be a great way to do this. The other operating features are successful

What recommendations would you give to someone considering this product?

There is need for market research to identify the best marketing software, but Constant Contact is a tested tool and can foster sales in a company. The requirements for this application are minimal.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Jamie S.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2020

Insight for Constant Contact Email Marketing

Likeliness to Recommend

10 /10

What differentiates Constant Contact from other similar products?

Constant Contact Email Marketing encompasses all features for email advertising and send thousands of outbound emails.

What is your favorite aspect of this product?

Sending emails for marketing and getting notified when the recipients clicks them is what i like most about Constant Contact Email Marketing.

What do you dislike most about this product?

Need I say more about drawbacks and the ratings indicate all my feelings, in fact Constant Contact Email Marketing has never failed me.

What recommendations would you give to someone considering this product?

Download the mobile application to always market from anywhere.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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