In Partnership With SelectHub
What is Braze?
Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers.
Company Details
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In Partnership With SelectHub
Braze Ratings
Real user data aggregated to summarize the product performance and customer experience.
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87 Likeliness to Recommend
92 Plan to Renew
82 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Braze?
Pros
- Helps Innovate
- Acts with Integrity
- Respectful
- Altruistic
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Customer Journey Modelling
Multivariant Testing
SMS Marketing
Marketing Asset Management
Marketing Project Management
Social Media Marketing Management
Mobile Marketing Management
Marketing Analytics
Marketing Master Data Management
Vendor Capability Ratings
Business Value Created
Availability and Quality of Training
Breadth of Features
Vendor Support
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Implementation
Ease of Customization
Quality of Features
Ease of Data Integration
Ease of IT Administration
Braze Reviews
Cassie T.
- Role: Sales Marketing
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Mar 2022
Game changing product!
Likeliness to Recommend
What differentiates Braze from other similar products?
The degree of complexity and it's ability to operate at scale is really impressive!
What is your favorite aspect of this product?
It's a super powerful automation platform. If you are an expert, you can figure out almost any campaign set up or scenario you want to create. Customer support is also super helpful.
What do you dislike most about this product?
The platform is complex, so onboarding new users to utilize its full potential can take a lot of time. The complexity creates a lot of room for error so quality control is important. There's so many different features, use cases, hidden nuances so it's not totally straightforward for experienced users at all times.
What recommendations would you give to someone considering this product?
Be prepared for a learning curve to use the product to it's full potential but don't be afraid to lean on customer success. They are always happy to help.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
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Itay l.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Mar 2022
Great product and people pushing for success
Likeliness to Recommend
What differentiates Braze from other similar products?
Out of the box solution for almost everything
What is your favorite aspect of this product?
Ease of use
What do you dislike most about this product?
Not sure about this one
What recommendations would you give to someone considering this product?
The implementation part is not easy and you need To be really technical
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Cons
- Under Delivered
Please tell us why you think this review should be flagged.
Felipe I.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Mar 2022
Excellent tool !
Likeliness to Recommend
What differentiates Braze from other similar products?
Braze segmentation and data integration are awesome and made the productivity of our team increases a lot
What is your favorite aspect of this product?
The segmentation of the public is straightforward, the creation of campaigns and canvases is very intuitive and the design of reports is handy to make fundamental analyses. Having braze in my company helped me a lot in my day-to-day work routine.
What do you dislike most about this product?
The drag and drop HTML creator has to be improved. The report creation for canvases only allows comparing five canvas for a report, which is not much. I would like to have more graphics in the report creation
What recommendations would you give to someone considering this product?
For those who need a solution for mobile marketing or a mix of web/mobile, I would highly recommend Braze. The onboarding process was supported excellently by an Onboarding Manager and had regular meet-ups to discuss progress and next actions. The platform is user-friendly and can be understood very quickly regardless of your previous experience with this or other CRM tools.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
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