What is Brandwatch?
Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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87 Likeliness to Recommend
94 Plan to Renew
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Since last award
80 Satisfaction of Cost Relative to Value
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Since last award
Emotional Footprint Overview
+82 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Brandwatch?
Pros
- Trustworthy
- Client Friendly Policies
- Efficient Service
- Saves Time
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Social Media Channel Integration Inbound
Visual Analytics
Dashboards and Reporting
Audience Segmentation
Sentiment Analysis
Influencer Identification
Competitor Tracking
Publishing
Collaboration
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Usability and Intuitiveness
Ease of Customization
Availability and Quality of Training
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Vendor Support
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Brandwatch Reviews
Brenda K.
- Role: C-Level
- Industry: Food and Beverage
- Involvement: Business Leader or Manager
Submitted May 2024
Cutting edge software
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
Ease of use and continues innovation.
What is your favorite aspect of this product?
Integration with Salesforce and other commonly used software platforms.
What do you dislike most about this product?
The product is expensive and Brandwatch needs to become more transparent. The sales person sold our team features we did not need and we we asked our account manager for help she was not willing to work with us. Make sure you know what you are buying. I'd ask for a 14-day free trial next time.
What recommendations would you give to someone considering this product?
Ask for a list of features and then make sure you get a demo of those features. Make sure you know what you are buying. Think through the # of seats you need.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Cons
- Vendor's Interest First
- Under Delivered
- Less Friendly Negotiation
ADAM A.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: Business Leader or Manager
Submitted Nov 2023
Comprehensive social intelligence/management suite
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
Brandwatch's ability to create & track social audiences through audience panels means you can build & track marketing personas in social, study trends, sentiment & influencers. Vizia is a brilliant visual tool embedded in Brandwatch for data visualisation, with useful data plug ins.
What is your favorite aspect of this product?
Consumer research using the social audience panels - very easy to setup. Social listening is also very strong in Brandwatch, providing comprehensive sentiment & trend analysis compared to competitors.
What do you dislike most about this product?
Social channel integration & hashtag management on the backend can be inefficient
What recommendations would you give to someone considering this product?
The number one social intelligence suite for large enterprises.
Pros
- Reliable
- Enables Productivity
- Respectful
- Helps Innovate
Laura I.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Jun 2023
Amazing for consumer research!
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
I think the dashboards are amazing, and powerful visualization of data for analysis.
What is your favorite aspect of this product?
Being able to constantly expand my data coverage in both FB and IG, the automation rules and many other features, makes this a very complete tool. And I absolutely love Brandwatch is updated almost everyday!
What do you dislike most about this product?
We have been having some issues with queries suspending the data collection all of a sudden.
What recommendations would you give to someone considering this product?
Brandwatch is a game changer, you will have to invest and have a budget for this, but it is totally worth it.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features