Bloomreach Engagement Logo
Bloomreach Engagement Logo
Bloomreach Inc

Bloomreach Engagement

8.0 /10
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Bloomreach Engagement
8.0 /10

What is Bloomreach Engagement?

Bloomreach Engagement is a real-time platform with intelligent marketing automation. It offers the tools essential for reaching top customers with hyper-personalized experiences, helping businesses to drive engagement, conversion, and loyalty. As a single platform that combines the power of a customer data platform, an email service provider, artificial intelligence, marketing automation, and web personalization, Bloomreach Engagement empowers users to create highly targeted and personalized campaigns that drive revenue.

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Awards & Recognition

Bloomreach Engagement won the following awards in the Marketing Automation - B2C category

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Bloomreach Engagement Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Bloomreach Engagement.

87 Likeliness to Recommend

100 Plan to Renew

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Bloomreach Engagement?

0% Negative
0% Neutral
100% Positive

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Feature Ratings

Average 86

Email Marketing Automation

93

Customer Journey Modelling

88

Marketing Master Data Management

88

Marketing Analytics

86

Marketing Asset Management

84

Social Media Marketing Management

83

SMS Marketing

83

Marketing Project Management

83

Mobile Marketing Management

79

Vendor Capability Ratings

Average 84

Ease of IT Administration

88

Breadth of Features

85

Availability and Quality of Training

85

Business Value Created

85

Ease of Data Integration

84

Ease of Implementation

83

Product Strategy and Rate of Improvement

83

Quality of Features

83

Vendor Support

83

Usability and Intuitiveness

82

Ease of Customization

80

Bloomreach Engagement Reviews

Abraham R.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

Best tool for achieving organization CRM objective

Likeliness to Recommend

9 /10

What differentiates Bloomreach Engagement from other similar products?

Bloomreach is an amazing and flexible tool that is available in the market. Moreover, the cost of the software is low and has unmatched customer assistance. I have tried different solutions before using it but no one can compare it to Bloomreach.

What is your favorite aspect of this product?

We were looking for analytics and marketing automation tools that can boost our performance. In this long search, we found different analytical tools for instance segmentation, attrition and retention analysis but we also needed to automate communication between mediums. But Bloomreach makes me happy by offering one single which completely meets all of our requirements.

What do you dislike most about this product?

There are workarounds for some searchable field restrictions in suggestions that have an impact on how I use this tool, but it wouldn't hurt to have more search fields available. Additionally, there are certain restrictions on obtaining report data in CSV format, but nothing crucial.

What recommendations would you give to someone considering this product?

Bloomreach is the unified solution that offers necessary analytics and automation features so you don't need to add additional. Bloomreach is also a low-cost solution that doesn't charge extra to utilize it fully. Despite its technical features it also has awesome customer assistance who are available 24/7 to resolve our issues.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

Peter S.

  • Role: Finance
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

it is an essential tool for me

Likeliness to Recommend

9 /10

What differentiates Bloomreach Engagement from other similar products?

Bloomreach assisted us on a number of projects. Generally speaking, it was about learning more about online consumer behavior, where we may build more successful campaigns using all current trends, such as automation, personalization, follow-ups, care, etc. It turned into a very useful instrument for us; we had a lot of it.

What is your favorite aspect of this product?

The ability to produce everything in a single location with a single tool is the biggest feature of Bloomreach. We can assess all results, and if we are successful, we simply automate those situations once more in Bloomreach. When we needed assistance, customer service responded promptly and expertly. Campaign Monitor is quick and efficient for us.

What do you dislike most about this product?

There is a ton of options, and sometimes they are not very user-friendly, making it sometimes too tough to define certain reports. The pricing is quite high and is only appropriate for very large businesses. I can't rely on funnels because almost always, they produce different results than what the report indicates.

What recommendations would you give to someone considering this product?

They are assisting us in setting up various machine learning models and outlining various features and their effects as we implement our recommendation module. The support staff has responded quickly and fixed any issues I've had so far. I advise individuals who desire to excel in their field to do this.

Pros

  • Reliable
  • Enables Productivity
  • Trustworthy
  • Efficient Service

Micheal N.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

An extremely complete platform

Likeliness to Recommend

9 /10

What differentiates Bloomreach Engagement from other similar products?

Launching Bloomreach across all of our websites has improved the Search & Browse UX for our customers and reduced the number of null searches we were capturing with our prior partner. Our eCom teams can now easily customize the order in which all categories and blocks are displayed, as well as instantly reorder our PLPs.

What is your favorite aspect of this product?

Currently, we use Bloomreach primarily for our email marketing, but we also combine it with other tools to create multichannel campaigns that are automated. Since we have been using Bloomreach for so long, we have been able to put increasingly intricate scenarios we devised into practice and obtain answers to our queries. We were able to complete it without the aid of our developers for fairly straightforward integrations.

What do you dislike most about this product?

Not really hate it, but because it is such a big program, the learning curve was fairly steep. Additionally, I would like the ability to alter the segmentations selected in email rows. I want to be able to change conditional rows rather than start over after I've already constructed them.

What recommendations would you give to someone considering this product?

You'll have a terrific experience because it is as flexible as anything I've used. Just keep in mind that it's a toolbox and that you'll need to put the components together to make it work properly. Don't give up though; the quality of help is great and has never let me down.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

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