Alexa Customer Reviews 2024

Alexa

7.6 /10

33 Reviews Write a Review

Claim Software

What is Alexa?

Alexa’s competitor analysis uncovers actionable marketing strategies to drive more traffic.

Company Details

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Alexa Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Alexa.

87 Likeliness to Recommend

94 Plan to Renew

85 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Alexa?

2% Negative

15% Neutral

83% Positive

Pros

Appreciates Incumbent Status
Effective Service
Performance Enhancing
Respectful

Feature Ratings

Average 81

Device and Browser Analytics

Social Media Analytics

Search Engine Optimization

Data Visualization

Audience Demographics

Customer Value Analysis

Conversion Analysis

Paid Search Integration

Audience Segmentation

API Framework

Customer Journey Modelling

Vendor Capability Ratings

Average 79

Ease of Implementation

Breadth of Features

Ease of Data Integration

Business Value Created

Ease of IT Administration

Usability and Intuitiveness

Availability and Quality of Training

Ease of Customization

Product Strategy and Rate of Improvement

Vendor Support

Quality of Features

Alexa Reviews

Jawahar A.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2021

Evaluate the SEO of a website's target audience

Likeliness to Recommend

8 /10

What differentiates Alexa from other similar products?

It's a site ranking tool, but it's also a well-known utility. We hold monthly SEO meetings and learned to talk about these tools and their wonderful contributions in monitoring data during the meetings, so we decided to use it and replace the ones we were using with Google Trends. We are still getting to know the interface, but we can say that it is easy to understand at first glance.

What is your favorite aspect of this product?

This is an "audience rating" online survey tool. It is an Amazon service, but it is not a speech recognition service. The fact that "Alexa is the audience rating" has been claimed since ancient times provides some solace. With the time being, it might be substituted for "What is the finest site, this one or this one?"

What do you dislike most about this product?

Since the name is the same as the AI speaker, I wonder if it should be changed to make it more identifiable with its functions and not create confusion.

What recommendations would you give to someone considering this product?

When we show trends of companies abroad, we use them to create explanatory materials of indexes that highlight the most popular of the numerous services of a specific genre. Due to the availability of various free competitive tools today, this tool is used when examining the audience rating of Company A's website or comparing it to other companies. If it is the same company A, more detailed information seems to be collected.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Gaitho N.

Role: Information Technology
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2021

Best Tool For Website Analytics

Likeliness to Recommend

9 /10

What differentiates Alexa from other similar products?

Alexa helps business develop marketing strategies that makes it easy to increase business traffic

What is your favorite aspect of this product?

I like the many features of Alexa The software makes it seamless to increase website traffic that eventually translates to business The software is affordable and understanding the reports is easy

What do you dislike most about this product?

So far so good. No bad experiences yet

What recommendations would you give to someone considering this product?

I recommend businesses to try Alexa. It will move your business to the next level

Pros

Helps Innovate
Reliable
Unique Features
Efficient Service

Shilpi P.

Role: Consultant
Industry: Other
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted May 2021

Difficult implementation

Likeliness to Recommend

8 /10

What differentiates Alexa from other similar products?

It has multiple features

What is your favorite aspect of this product?

It understand most of the words

What do you dislike most about this product?

need to learn organization related vocabulary

What recommendations would you give to someone considering this product?

Its a good buy for a company

Pros

Includes Product Enhancements
Efficient Service
Effective Service
Saves Time

Cons

Under Delivered

Alexa

What is Alexa?

Company Details

Need Assistance?

Awards & Recognition

Alexa Ratings

87 Likeliness to Recommend

94 Plan to Renew

85 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+87 Net Emotional Footprint

How much do users love Alexa?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Device and Browser Analytics Capture and summarize device and browser information.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Alexa Reviews

Jawahar A.

Evaluate the SEO of a website's target audience

Likeliness to Recommend

Pros

Gaitho N.

Best Tool For Website Analytics

Likeliness to Recommend

Pros

Shilpi P.

Difficult implementation

Likeliness to Recommend

Pros

Cons

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1
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Feature Ratings

Device and Browser Analytics

Social Media Analytics

Search Engine Optimization

Data Visualization

Audience Demographics

Customer Value Analysis

Conversion Analysis

Paid Search Integration

Audience Segmentation

API Framework

Customer Journey Modelling

Vendor Capability Ratings

Ease of Implementation

Breadth of Features

Ease of Data Integration

Business Value Created

Ease of IT Administration

Usability and Intuitiveness

Availability and Quality of Training

Ease of Customization

Product Strategy and Rate of Improvement

Vendor Support

Quality of Features