What is Alexa?
Alexa’s competitor analysis uncovers actionable marketing strategies to drive more traffic.
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87 Likeliness to Recommend
94 Plan to Renew
85 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Alexa?
Pros
- Appreciates Incumbent Status
- Effective Service
- Performance Enhancing
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Device and Browser Analytics
Social Media Analytics
Search Engine Optimization
Data Visualization
Audience Demographics
Customer Value Analysis
Conversion Analysis
Paid Search Integration
Audience Segmentation
API Framework
Customer Journey Modelling
Vendor Capability Ratings
Ease of Implementation
Breadth of Features
Ease of Data Integration
Business Value Created
Ease of IT Administration
Usability and Intuitiveness
Availability and Quality of Training
Ease of Customization
Product Strategy and Rate of Improvement
Vendor Support
Quality of Features
Alexa Reviews
Shubham S.
- Role: Consultant
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2024
Alexa Review
Likeliness to Recommend
What differentiates Alexa from other similar products?
Alexa offers good features compared to other similar products like playing music, checking weather, getting notification info and many things. I can turn off and on the light with my voice command which I think can't be done with other products.
What is your favorite aspect of this product?
Getting notification easily and controlling the devices with voice control is the best feature that I like. It also provides a good report about your performance against other websites.
What do you dislike most about this product?
Sometimes it doesn't understand what I say and updates are also not frequent.
What recommendations would you give to someone considering this product?
Anyone can consider this product if they want to buy a product that can easily control some devices like bulb or TV. Also good for listening music and Video playing
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Trustworthy
Please tell us why you think this review should be flagged.
Tushar V.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Jun 2024
Review for Alexa
Likeliness to Recommend
What differentiates Alexa from other similar products?
It deliveres accurate results to the questions and is time saving
What is your favorite aspect of this product?
Product efficiency
What do you dislike most about this product?
Costly product
What recommendations would you give to someone considering this product?
To make it more cost efficient for the users.
Pros
- Helps Innovate
- Continually Improving Product
- Trustworthy
- Efficient Service
Please tell us why you think this review should be flagged.
Mathilde N.
- Role: Finance
- Industry: Banking
- Involvement: End User of Application
Submitted Dec 2023
Gain a Competitive Edge with Alexa's
Likeliness to Recommend
What differentiates Alexa from other similar products?
Alexa's provides valuable insights to help analysts compare performance against rivals and develop data-driven strategies. Alexa's key advantage is its ability to gather key metrics for websites by leveraging its expansive toolbar user base. The competitor analysis utilizes this robust dataset to showcase website traffic statistics, including visitors, page views, bounce rates, and average time on site. For SEO analysis, it is important to note that this tool shows the top keywords that drive traffic to competitor sites, along with their corresponding difficulty scores.
What is your favorite aspect of this product?
Using Alexa's category benchmarks, I can frame performance within the wider industry landscape. The category overview displays average metrics for the finance industry. It shows whether our traffic volumes, engagement, and keyword positions are above or below the category averages. This information helps me set data-driven goals and make a case for additional resources if necessary. Additionally, the side-by-side dashboard simplifies benchmarking by displaying your site's metrics alongside those of your competitors. The visual design and ability to toggle between metrics make performance gaps immediately apparent.
What do you dislike most about this product?
Currently, Alexa's website analytics capabilities are unparalleled, but its ability to analyze mobile app performance is limited. Although some aggregate metrics are available, I would like to have more detailed insights into competitor app store optimization and user engagement metrics, similar to what is available for websites.
What recommendations would you give to someone considering this product?
The Alexa Competitor Analysis is the gold standard for competitive intelligence, providing unparalleled insights to guide competitive positioning strategies and tactics. Its robust dataset, compelling visualizations, and category context create a decisive advantage in benchmarking performance. Financial firms know that small differences can have a big impact on outcomes. These fine-grained insights can determine whether a company succeeds or fails. Alexa is an essential platform for keeping your company ahead.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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