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Alexa

Alexa

7.6 /10
Category
Alexa
7.6 /10

What is Alexa?

Alexa’s competitor analysis uncovers actionable marketing strategies to drive more traffic.

Company Details


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Awards & Recognition

Alexa won the following awards in the Website Analytics category

Alexa Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Alexa.

87 Likeliness to Recommend

94 Plan to Renew

85 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Alexa?

2% Negative
15% Neutral
83% Positive

Pros

  • Appreciates Incumbent Status
  • Effective Service
  • Performance Enhancing
  • Respectful

Feature Ratings

Average 81

Device and Browser Analytics

87

Social Media Analytics

86

Search Engine Optimization

85

Data Visualization

84

Audience Demographics

83

Customer Value Analysis

82

Conversion Analysis

80

Paid Search Integration

79

Audience Segmentation

76

API Framework

76

Customer Journey Modelling

74

Vendor Capability Ratings

Average 79

Ease of Implementation

83

Breadth of Features

83

Ease of Data Integration

82

Business Value Created

81

Ease of IT Administration

81

Usability and Intuitiveness

80

Availability and Quality of Training

78

Ease of Customization

76

Product Strategy and Rate of Improvement

75

Vendor Support

75

Quality of Features

74

Alexa Reviews

Shubham S.

  • Role: Consultant
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2024

Alexa Review

Likeliness to Recommend

9 /10

What differentiates Alexa from other similar products?

Alexa offers good features compared to other similar products like playing music, checking weather, getting notification info and many things. I can turn off and on the light with my voice command which I think can't be done with other products.

What is your favorite aspect of this product?

Getting notification easily and controlling the devices with voice control is the best feature that I like. It also provides a good report about your performance against other websites.

What do you dislike most about this product?

Sometimes it doesn't understand what I say and updates are also not frequent.

What recommendations would you give to someone considering this product?

Anyone can consider this product if they want to buy a product that can easily control some devices like bulb or TV. Also good for listening music and Video playing

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Trustworthy

Tushar V.

  • Role: Finance
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2024

Review for Alexa

Likeliness to Recommend

10 /10

What differentiates Alexa from other similar products?

It deliveres accurate results to the questions and is time saving

What is your favorite aspect of this product?

Product efficiency

What do you dislike most about this product?

Costly product

What recommendations would you give to someone considering this product?

To make it more cost efficient for the users.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Trustworthy
  • Efficient Service

Mathilde N.

  • Role: Finance
  • Industry: Banking
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

Gain a Competitive Edge with Alexa's

Likeliness to Recommend

9 /10

What differentiates Alexa from other similar products?

Alexa's provides valuable insights to help analysts compare performance against rivals and develop data-driven strategies. Alexa's key advantage is its ability to gather key metrics for websites by leveraging its expansive toolbar user base. The competitor analysis utilizes this robust dataset to showcase website traffic statistics, including visitors, page views, bounce rates, and average time on site. For SEO analysis, it is important to note that this tool shows the top keywords that drive traffic to competitor sites, along with their corresponding difficulty scores.

What is your favorite aspect of this product?

Using Alexa's category benchmarks, I can frame performance within the wider industry landscape. The category overview displays average metrics for the finance industry. It shows whether our traffic volumes, engagement, and keyword positions are above or below the category averages. This information helps me set data-driven goals and make a case for additional resources if necessary. Additionally, the side-by-side dashboard simplifies benchmarking by displaying your site's metrics alongside those of your competitors. The visual design and ability to toggle between metrics make performance gaps immediately apparent.

What do you dislike most about this product?

Currently, Alexa's website analytics capabilities are unparalleled, but its ability to analyze mobile app performance is limited. Although some aggregate metrics are available, I would like to have more detailed insights into competitor app store optimization and user engagement metrics, similar to what is available for websites.

What recommendations would you give to someone considering this product?

The Alexa Competitor Analysis is the gold standard for competitive intelligence, providing unparalleled insights to guide competitive positioning strategies and tactics. Its robust dataset, compelling visualizations, and category context create a decisive advantage in benchmarking performance. Financial firms know that small differences can have a big impact on outcomes. These fine-grained insights can determine whether a company succeeds or fails. Alexa is an essential platform for keeping your company ahead.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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