Adobe Campaign Logo Award Winner Product Badge
Adobe Campaign Logo Award Winner Product Badge
Adobe Systems

Adobe Campaign

8.9 /10
Get Demo

In Partnership With SelectHub

Claim Software
Category
Adobe Campaign
8.9 /10

What is Adobe Campaign?

See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

Company Details

Book a Free Demo Today!

See it in action with a free demo.

Click below to sign up on our partner's website.

Get Demo

In Partnership With SelectHub

Awards & Recognition

Adobe Campaign won the following awards in the Marketing Automation - B2C category

Filter By

Adobe Campaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Campaign.

90 Likeliness to Recommend

1
Since last award

99 Plan to Renew

80 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Campaign?

0% Negative
0% Neutral
100% Positive

Pros

  • Efficient Service
  • Effective Service
  • Respectful
  • Reliable

Feature Ratings

Average 85

Customer Journey Modelling

87

Marketing Analytics

86

Email Marketing Automation

85

Marketing Asset Management

85

Multivariant Testing

84

Mobile Marketing Management

83

Marketing Master Data Management

83

Marketing Project Management

83

Social Media Marketing Management

83

SMS Marketing

82

Vendor Capability Ratings

Average 84

Ease of Implementation

86

Ease of Data Integration

85

Business Value Created

85

Product Strategy and Rate of Improvement

84

Quality of Features

84

Breadth of Features

83

Ease of Customization

83

Usability and Intuitiveness

83

Availability and Quality of Training

83

Ease of IT Administration

83

Vendor Support

82

Adobe Campaign Reviews

Ashley R.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

An intuitive platform for digital marketing

Likeliness to Recommend

8 /10

What differentiates Adobe Campaign from other similar products?

Adobe Campaign has allowed us to manage and use customer data centrally, allowing us to create highly personalized and segmented campaigns.

What is your favorite aspect of this product?

I love the ease of use, Adobe Campaign has helped us manage our campaigns efficiently, from planning and creation to execution and performance tracking.

What do you dislike most about this product?

Sometimes I find that the user interface can be a bit complicated and cluttered, making it difficult to navigate and perform simple tasks.

What recommendations would you give to someone considering this product?

Adobe Campaign has been a valuable tool for our marketing automation strategies. Its ability to centrally manage data, advanced analytics, and improved collaboration across teams have helped us create effective campaigns and improve customer experience. However, the user interface and limitations on report customization may be areas of improvement for the platform.

Pros

  • Continually Improving Product
  • Reliable
  • Efficient Service
  • Saves Time

Brad T.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

A powerful tool for Marketing strategies

Likeliness to Recommend

7 /10

What differentiates Adobe Campaign from other similar products?

Adobe Campaign has allowed us to manage marketing campaigns across multiple channels, including email, SMS and social media, allowing us to reach our customers wherever they are.

What is your favorite aspect of this product?

Its integration with Adobe Creative Cloud has allowed us to easily create engaging visual content for our marketing campaigns, which which has improved the quality and impact of our communications.

What do you dislike most about this product?

The platform can be complex for new users, especially those who have no prior experience in marketing automation. Adobe Campaign can be expensive for growing businesses, especially those that need access to more advanced features and customization capabilities.

What recommendations would you give to someone considering this product?

Adobe Campaign has been a powerful tool for our marketing automation strategies. Its advanced customization capacity and its integration with Adobe Creative Cloud have allowed us to create highly effective and visually attractive campaigns. However, the initial learning curve and cost can be obstacles for some companies.

Pros

  • Continually Improving Product
  • Reliable
  • Acts with Integrity
  • Transparent

Julie S.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Casting Creative Spells with adobe campaign.

Likeliness to Recommend

9 /10

What differentiates Adobe Campaign from other similar products?

What truly sets Adobe Campaign apart is its comprehensive approach to automation. The platform goes beyond basic campaign scheduling, offering advanced segmentation and personalization features. This enables us to tailor our messages to specific target audiences, resulting in more meaningful and engaging interactions with our clients.

What is your favorite aspect of this product?

The detailed insights provided by Adobe Campaign empower us to assess the performance of our campaigns meticulously.

What do you dislike most about this product?

The learning curve for Adobe Campaign can be steep for newcomers.

What recommendations would you give to someone considering this product?

I wholeheartedly recommend Adobe Campaign to marketing professionals looking for a comprehensive and powerful automation tool. Its capabilities in campaign customization, analytics...are awesome.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Efficient Service

Most Popular Adobe Campaign Comparisons