In Partnership With SelectHub
What is Adobe Campaign?
See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
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In Partnership With SelectHub
Adobe Campaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
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90 Likeliness to Recommend
1
Since last award
99 Plan to Renew
80 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Efficient Service
- Effective Service
- Respectful
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Customer Journey Modelling
Marketing Analytics
Email Marketing Automation
Marketing Asset Management
Multivariant Testing
Mobile Marketing Management
Marketing Master Data Management
Marketing Project Management
Social Media Marketing Management
SMS Marketing
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Business Value Created
Product Strategy and Rate of Improvement
Quality of Features
Breadth of Features
Ease of Customization
Usability and Intuitiveness
Availability and Quality of Training
Ease of IT Administration
Vendor Support
Also Featured in...
Adobe Campaign Reviews
Ashley R.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2024
An intuitive platform for digital marketing
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign has allowed us to manage and use customer data centrally, allowing us to create highly personalized and segmented campaigns.
What is your favorite aspect of this product?
I love the ease of use, Adobe Campaign has helped us manage our campaigns efficiently, from planning and creation to execution and performance tracking.
What do you dislike most about this product?
Sometimes I find that the user interface can be a bit complicated and cluttered, making it difficult to navigate and perform simple tasks.
What recommendations would you give to someone considering this product?
Adobe Campaign has been a valuable tool for our marketing automation strategies. Its ability to centrally manage data, advanced analytics, and improved collaboration across teams have helped us create effective campaigns and improve customer experience. However, the user interface and limitations on report customization may be areas of improvement for the platform.
Pros
- Continually Improving Product
- Reliable
- Efficient Service
- Saves Time
Please tell us why you think this review should be flagged.
Brad T.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Mar 2024
A powerful tool for Marketing strategies
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign has allowed us to manage marketing campaigns across multiple channels, including email, SMS and social media, allowing us to reach our customers wherever they are.
What is your favorite aspect of this product?
Its integration with Adobe Creative Cloud has allowed us to easily create engaging visual content for our marketing campaigns, which which has improved the quality and impact of our communications.
What do you dislike most about this product?
The platform can be complex for new users, especially those who have no prior experience in marketing automation. Adobe Campaign can be expensive for growing businesses, especially those that need access to more advanced features and customization capabilities.
What recommendations would you give to someone considering this product?
Adobe Campaign has been a powerful tool for our marketing automation strategies. Its advanced customization capacity and its integration with Adobe Creative Cloud have allowed us to create highly effective and visually attractive campaigns. However, the initial learning curve and cost can be obstacles for some companies.
Pros
- Continually Improving Product
- Reliable
- Acts with Integrity
- Transparent
Please tell us why you think this review should be flagged.
Julie S.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2024
Casting Creative Spells with adobe campaign.
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
What truly sets Adobe Campaign apart is its comprehensive approach to automation. The platform goes beyond basic campaign scheduling, offering advanced segmentation and personalization features. This enables us to tailor our messages to specific target audiences, resulting in more meaningful and engaging interactions with our clients.
What is your favorite aspect of this product?
The detailed insights provided by Adobe Campaign empower us to assess the performance of our campaigns meticulously.
What do you dislike most about this product?
The learning curve for Adobe Campaign can be steep for newcomers.
What recommendations would you give to someone considering this product?
I wholeheartedly recommend Adobe Campaign to marketing professionals looking for a comprehensive and powerful automation tool. Its capabilities in campaign customization, analytics...are awesome.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Efficient Service
Please tell us why you think this review should be flagged.
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