In Partnership With SelectHub
What is Adobe Campaign?
See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
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In Partnership With SelectHub
Adobe Campaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
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90 Likeliness to Recommend
1
Since last award
99 Plan to Renew
80 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Efficient Service
- Effective Service
- Respectful
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Customer Journey Modelling
Marketing Analytics
Email Marketing Automation
Marketing Asset Management
Multivariant Testing
Mobile Marketing Management
Marketing Master Data Management
Marketing Project Management
Social Media Marketing Management
SMS Marketing
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Business Value Created
Product Strategy and Rate of Improvement
Quality of Features
Breadth of Features
Ease of Customization
Usability and Intuitiveness
Availability and Quality of Training
Ease of IT Administration
Vendor Support
Also Featured in...
Adobe Campaign Reviews
Ramaseshan N.
- Role: Information Technology
- Industry: Engineering
- Involvement: IT Development, Integration, and Administration
Submitted May 2024
Best Campaign tool in the Market
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Ved Prakash J.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted May 2024
Nice but could do better.
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Its features and width of software integrations
What is your favorite aspect of this product?
Easy to use
What do you dislike most about this product?
Costly but a lot of nice features
What recommendations would you give to someone considering this product?
Go for it.
Pros
- Enables Productivity
- Trustworthy
- Efficient Service
- Effective Service
Please tell us why you think this review should be flagged.
Carine O.
- Role: Sales Marketing
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Mar 2024
Precision marketing with Adobe Campaign
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe Campaign's audience targeting tools are excellent at creating detailed customer profiles that include behavioral, transactional, and demographic data. Marketers can use these profiles to create targeted campaigns that resonate with specific audience segments. Adobe Campaign seamlessly integrates across marketing channels, ensuring a cohesive and synchronized approach to customer engagement across email, mobile, and social media platforms.
What is your favorite aspect of this product?
By creating highly targeted customer segments based on a variety of parameters, marketers can deliver personalized messaging that drives engagement and conversions. Marketers can use Adobe Campaign to automate customer journeys, ensuring personalized messages reach the right audience at the right time. Robust reporting and analytics provide visibility into campaign performance and customer response, enabling data-driven optimization strategies.
What do you dislike most about this product?
The initial setup and integration process of Adobe Campaign may be complex for some users, particularly when connecting to multiple data sources and marketing channels.
What recommendations would you give to someone considering this product?
However, Adobe Campaign's ability to target audiences and personalize campaigns demonstrates its unmatched value. Marketers can create powerful and personalized campaigns, foster deeper customer relationships, and increase overall marketing ROI by using the company's customer profiling, cross-channel integration, and automation capabilities.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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