Adobe Campaign Logo Award Winner Product Badge
Adobe Campaign Logo Award Winner Product Badge
Adobe Systems

Adobe Campaign

8.9 /10
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Adobe Campaign
8.9 /10

What is Adobe Campaign?

See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

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Awards & Recognition

Adobe Campaign won the following awards in the Marketing Automation - B2C category

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Adobe Campaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Campaign.

90 Likeliness to Recommend

1
Since last award

99 Plan to Renew

80 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Campaign?

0% Negative
0% Neutral
100% Positive

Pros

  • Efficient Service
  • Effective Service
  • Respectful
  • Reliable

Feature Ratings

Average 85

Customer Journey Modelling

87

Marketing Analytics

86

Email Marketing Automation

85

Marketing Asset Management

85

Multivariant Testing

84

Mobile Marketing Management

83

Marketing Master Data Management

83

Marketing Project Management

83

Social Media Marketing Management

83

SMS Marketing

82

Vendor Capability Ratings

Average 84

Ease of Implementation

86

Ease of Data Integration

85

Business Value Created

85

Product Strategy and Rate of Improvement

84

Quality of Features

84

Breadth of Features

83

Ease of Customization

83

Usability and Intuitiveness

83

Availability and Quality of Training

83

Ease of IT Administration

83

Vendor Support

82

Adobe Campaign Reviews

Ramaseshan N.

  • Role: Information Technology
  • Industry: Engineering
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted May 2024

Best Campaign tool in the Market

Likeliness to Recommend

10 /10

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Ved Prakash J.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted May 2024

Nice but could do better.

Likeliness to Recommend

10 /10

What differentiates Adobe Campaign from other similar products?

Its features and width of software integrations

What is your favorite aspect of this product?

Easy to use

What do you dislike most about this product?

Costly but a lot of nice features

What recommendations would you give to someone considering this product?

Go for it.

Pros

  • Enables Productivity
  • Trustworthy
  • Efficient Service
  • Effective Service

Carine O.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Precision marketing with Adobe Campaign

Likeliness to Recommend

8 /10

What differentiates Adobe Campaign from other similar products?

Adobe Campaign's audience targeting tools are excellent at creating detailed customer profiles that include behavioral, transactional, and demographic data. Marketers can use these profiles to create targeted campaigns that resonate with specific audience segments. Adobe Campaign seamlessly integrates across marketing channels, ensuring a cohesive and synchronized approach to customer engagement across email, mobile, and social media platforms.

What is your favorite aspect of this product?

By creating highly targeted customer segments based on a variety of parameters, marketers can deliver personalized messaging that drives engagement and conversions. Marketers can use Adobe Campaign to automate customer journeys, ensuring personalized messages reach the right audience at the right time. Robust reporting and analytics provide visibility into campaign performance and customer response, enabling data-driven optimization strategies.

What do you dislike most about this product?

The initial setup and integration process of Adobe Campaign may be complex for some users, particularly when connecting to multiple data sources and marketing channels.

What recommendations would you give to someone considering this product?

However, Adobe Campaign's ability to target audiences and personalize campaigns demonstrates its unmatched value. Marketers can create powerful and personalized campaigns, foster deeper customer relationships, and increase overall marketing ROI by using the company's customer profiling, cross-channel integration, and automation capabilities.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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