What is Adobe Campaign?
See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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90 Likeliness to Recommend
1
Since last award
99 Plan to Renew
80 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Campaign?
Pros
- Efficient Service
- Effective Service
- Respectful
- Reliable
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Marketing Analytics
Customer Journey Modelling
Email Marketing Automation
Multivariant Testing
Marketing Asset Management
Mobile Marketing Management
Marketing Master Data Management
Social Media Marketing Management
Marketing Project Management
SMS Marketing
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Business Value Created
Product Strategy and Rate of Improvement
Ease of Customization
Quality of Features
Availability and Quality of Training
Breadth of Features
Ease of IT Administration
Usability and Intuitiveness
Vendor Support
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Adobe Campaign Reviews
Raj k.
- Role: Sales Marketing
- Industry: Apparel
- Involvement: IT Leader or Manager
Submitted Jan 2022
Everything for marketing in control for your org
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
It's very powerful as compared to others. The interface is very easy to use.
What is your favorite aspect of this product?
Monitoring and reporting the campaigns insights and analytics is my favourite part. It helps a lot as it comes from market leader "ADOBE"
What do you dislike most about this product?
I have never found anything within the adobe campaign that I dislike except for it crashes many times and it's slow when running more than 1 campaign at times. Again it could be my server but happens quite often which should be dealt with
What recommendations would you give to someone considering this product?
I have used the product for all email marketing and marketing automation, this has resulted in making our business generate over 50% increased conversions and enhanced re-engagement.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Gianna R.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Jan 2022
Adobe Campaign is a great campaigns delivery tool
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
Adobe campaign is a great tool for us to design or manage programs it is used in our organization to automate the social campaign as well as automate the email our team is using this software to increase the productivity of the sale it help use to grow and built trust between customer and our team to make our company business more profitable.
What is your favorite aspect of this product?
Our company can track the CRM activities easily we can also track real time modifications as well as handle our email marketing, it is easy to use so that our relationship among customer become more trustable as well as our productivity increases day by day it the great to for any organization.
What do you dislike most about this product?
Support is very slow when you want any kind of help while facing any critical problem also duplication of user profile is the main problem. There is no quick way to roll back the variations.
What recommendations would you give to someone considering this product?
If anyone is looking for a good campaign delivery tool then Adobe Campaign is the best choice.
Pros
- Reliable
- Efficient Service
- Effective Service
- Acts with Integrity
Jackson W.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Jan 2022
Email marketing made easier with Adobe Campaign.
Likeliness to Recommend
What differentiates Adobe Campaign from other similar products?
When it comes to email marketing, Adobe Campaign is the best software to choose. It makes our work more easier and efficient by allowing us to collaborate with clients from anywhere anytime. Adobe Campaign supports powerful and easy-to-use features that allow you to market your products and services globally.
What is your favorite aspect of this product?
One of the things I like most about Adobe Campaign is its usability, simplicity and flexibility. It is a straightforward application that allows you to create multiple professional campaigns and instantly send them. I like the ability to manage email lists, send outbound emails and personalize emails. The interface is user-friendly and intuitive thus making it simple to learn and use.
What do you dislike most about this product?
Since i started using Adobe Campaign, we have never thought of switching to another application since it meets all our marketing requirements.
What recommendations would you give to someone considering this product?
Adobe Campaign is the best software for email marketing. It is safe, secure and fast. I recommend it to all companies.
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Trustworthy