What is ActiveCampaign?
It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
1
Since last award
95 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Transparent
- Performance Enhancing
- Acts with Integrity
- Security Protects
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Recommended Best Action
Email Marketing Automation
Customer Journey Modelling
Marketing Project Management
Mobile Marketing Management
Marketing Analytics
Marketing Asset Management
Social Media Marketing Management
Opportunity Pipeline Tracking
Vendor Capability Ratings
Ease of Data Integration
Availability and Quality of Training
Quality of Features
Ease of Implementation
Breadth of Features
Business Value Created
Ease of IT Administration
Ease of Customization
Vendor Support
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Also Featured in...
Email Marketing
Score 9.0
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Marketing Automation - B2C
Score 8.9
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Sales Engagement Platforms
Score 8.7
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Customer Relationship Management - Midmarket
Score 8.4
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Customer Relationship Management - Small Business
Score 7.7
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ActiveCampaign Reviews
Iñaki Z.
- Role: C-Level
- Industry: Education
- Involvement: Vendor Management and Renewal
Submitted Jul 2021
Muy buen producto para marketing automation
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Facilidad precio y posibilidades
What is your favorite aspect of this product?
Los workflows tan sencillos
What do you dislike most about this product?
Creo que nada en especial todo es ok
What recommendations would you give to someone considering this product?
Precio y funcionalidad
Pros
- Inspires Innovation
- Caring
- Over Delivered
- Transparent
Cons
- Less Effective Service
- Vendor Friendly Policies