Cisco Systems

Smartlook Analytics

7.9 /10

What is Smartlook Analytics?

Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

Company Details

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Smartlook Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Smartlook Analytics.

86 Likeliness to Recommend

1
Since last award

100 Plan to Renew

85 Satisfaction of Cost Relative to Value

2
Since last award

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Emotional Footprint Overview

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Smartlook Analytics?

0% Negative

13% Neutral

87% Positive

Pros

Client Friendly Policies
Altruistic
Appreciates Incumbent Status
Performance Enhancing

Feature Ratings

Average 88

Marketing Analytics

API Framework

Analytics and Reporting

Data Management

Conversion Analysis

Data Integrity

Mobile Functionality

Data Analysis and Survey Function

Device and Browser Analytics

Audience Segmentation

Data Warehousing

Vendor Capability Ratings

Average 80

Quality of Features

Ease of Implementation

Business Value Created

Ease of Data Integration

Usability and Intuitiveness

Ease of IT Administration

Breadth of Features

Availability and Quality of Training

Product Strategy and Rate of Improvement

Ease of Customization

Vendor Support

Smartlook Analytics Reviews

Lenos D.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2024

Focused Customer Analysis Solutions

Likeliness to Recommend

7 /10

What differentiates Smartlook Analytics from other similar products?

The report from the software helps navigate new markets

What is your favorite aspect of this product?

The transition from ancient analysis to digital analysis is straightforward

What do you dislike most about this product?

The costs imposed from the tool is slightly higher

What recommendations would you give to someone considering this product?

The recommendation we have concerning this tool is positive and ideal

Pros

Performance Enhancing
Helps Innovate
Continually Improving Product
Reliable

Ricardo T.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2023

Insightful User Tracking and Beneficial for UX

Likeliness to Recommend

8 /10

What differentiates Smartlook Analytics from other similar products?

I believe it's very easy to implement, and super good for UX and user tracking.

What is your favorite aspect of this product?

The UX insights, for sure.

What do you dislike most about this product?

I can't think of anything.

What recommendations would you give to someone considering this product?

Go ahead and try. It can be very beneficial.

Pros

Saves Time
Respectful
Transparent
Continually Improving Product

Lyonel S.

Role: Consultant
Industry: Media
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2023

Good product, easy to implement and use.

Likeliness to Recommend

9 /10

What differentiates Smartlook Analytics from other similar products?

It is easy to set up and to obtain insights very quickly.

What is your favorite aspect of this product?

I liked how quick it was to set up funnels and get conversion results.

What do you dislike most about this product?

The provided analysis are not enough in my opinion, you have to couple it with other analytics tools, but it's easily feasible.

What recommendations would you give to someone considering this product?

It is a good product to start an analytics journey but more advanced and detailed capabilities will require other tools.

Pros

Trustworthy
Effective Service
Caring
Saves Time

Smartlook Analytics

What is Smartlook Analytics?

Company Details

Need Assistance?

Awards & Recognition

Smartlook Analytics Ratings

86 Likeliness to Recommend

1 Since last award

100 Plan to Renew

85 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+88 Net Emotional Footprint

How much do users love Smartlook Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Data Management Includes data sharing, data storage, records management, and data security.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

Mobile Functionality Can be used on mobile devices​

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Device and Browser Analytics Capture and summarize device and browser information.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Smartlook Analytics Reviews

Lenos D.

Focused Customer Analysis Solutions

Likeliness to Recommend

Pros

Ricardo T.

Insightful User Tracking and Beneficial for UX

Likeliness to Recommend

Pros

Lyonel S.

Good product, easy to implement and use.

Likeliness to Recommend

Pros

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Feature Ratings

Marketing Analytics

API Framework

Analytics and Reporting

Data Management

Conversion Analysis

Data Integrity

Mobile Functionality

Data Analysis and Survey Function

Device and Browser Analytics

Audience Segmentation

Data Warehousing

Vendor Capability Ratings

Quality of Features

Ease of Implementation

Business Value Created

Ease of Data Integration

Usability and Intuitiveness

Ease of IT Administration

Breadth of Features

Availability and Quality of Training

Product Strategy and Rate of Improvement

Ease of Customization

Vendor Support