What is Moz Pro?
Moz Pro is an all-in-one Website SEO that's got it all: keyword research, link building, site audits, and page optimization insights, in one.
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Real user data aggregated to summarize the product performance and customer experience.
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85 Likeliness to Recommend
1
Since last award
95 Plan to Renew
8
Since last award
77 Satisfaction of Cost Relative to Value
4
Since last award
Emotional Footprint Overview
+78 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Moz Pro?
Pros
- Respectful
- Efficient Service
- Acts with Integrity
- Trustworthy
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Competition Analysis
Keyword Research
Alerts
Rank Tracking
Analytics and Reporting
On-Page Tracker/Optimization
Backlink Tools
Auditing
Local SEO
Content Optimization
Vendor Capability Ratings
Ease of Implementation
Ease of IT Administration
Breadth of Features
Business Value Created
Usability and Intuitiveness
Availability and Quality of Training
Quality of Features
Vendor Support
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Customization
Moz Pro Reviews
Peter V.
- Role: C-Level
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted May 2024
Have used Moz for over 15 years
Likeliness to Recommend
What differentiates Moz Pro from other similar products?
Know it and love it
What is your favorite aspect of this product?
Know it and love it
What do you dislike most about this product?
Reliability and lack of development
What recommendations would you give to someone considering this product?
check it out
Pros
- Effective Service
- Caring
- Respectful
- Client Friendly Policies
Miguel S.
- Role: C-Level
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted May 2024
Only Link Explorer and SERP Analysis Are Great
Likeliness to Recommend
What differentiates Moz Pro from other similar products?
The access to DA and PA, in addition to other metrics, are the main selling points. As an SEO agency that does alot of link building we need access to this data and this is really the only reason we pay for our account. We do also love the SERP analysis tool. We literally only use those two tools. The rest of the toolset has better options with other vendors like SEMrush and Ahrefs.
What is your favorite aspect of this product?
Link Explorer and SERP Analysis Tools
What do you dislike most about this product?
The cost and the fact that none of the other tools are good enough for us to use over other better options like SEMrush and Ahrefs.
What recommendations would you give to someone considering this product?
That the Pro account is worth it for the link explorer but the other features are wonky and not great.
Pros
- Trustworthy
- Caring
- Client Friendly Policies
- Altruistic
Cons
- Slower Product Innovation
- Charges for Enhancements
- Leverages Incumbent Status
Sara L.
- Role: C-Level
- Industry: Consulting
- Involvement: End User of Application
Submitted May 2024
My go-to SEO tool for a decade.
Likeliness to Recommend
What differentiates Moz Pro from other similar products?
Continual improvement. Great educational content on the topic of SEO.
What is your favorite aspect of this product?
Keyword research tool
What do you dislike most about this product?
User interface is a little uninspiring and can make it feel intimidating to use.
What recommendations would you give to someone considering this product?
Spend time educating yourself first and then don't be afraid to give it a try.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing