What is Buffer?
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceBuffer Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Buffer.
87 Likeliness to Recommend
1
Since last award
91 Plan to Renew
1
Since last award
86 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Buffer?
Pros
- Efficient Service
- Trustworthy
- Saves Time
- Respectful
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Social Media Channel Integration Outbound
Campaign Execution
Social Moderation and Workflow Management
Social Media Channel Integration Inbound
Social Post Archival
Dashboards and Visualization
Social Asset Management
Social Response Management
Trend Analysis
Contextual Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Business Value Created
Ease of Customization
Availability and Quality of Training
Product Strategy and Rate of Improvement
Vendor Support
Breadth of Features
Buffer Reviews
Navaneetha K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted May 2024
Social media scheduling, analytics, collaboration
Likeliness to Recommend
What differentiates Buffer from other similar products?
Buffer's user-friendly interface, scheduling, and analytics optimize content management, while collaboration and content suggestions streamline workflow for efficient social media management.
What is your favorite aspect of this product?
Buffer that stands out is its user-friendly interface, which makes it accessible and efficient for users of all skill levels.
What do you dislike most about this product?
Buffer could be its pricing structure, which some users may find restrictive depending on their budget and needs.
What recommendations would you give to someone considering this product?
For those considering Buffer, start with the free plan to test features. Evaluate needs, compare pricing, and explore integrations for the best fit.
Pros
- Fair
- Acts with Integrity
- Generous Negotitation
- Continually Improving Product
Gaurav C.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Apr 2024
One place for all the social media posts
Likeliness to Recommend
What differentiates Buffer from other similar products?
Easy scheduling for all social media posts, This tool helps me to manage all social media accounts and manage tags.
What is your favorite aspect of this product?
the UI of this product, anyone can schedule the posts without taking any demo. very nice features.
What do you dislike most about this product?
I don't have a dislike - I love to using the tool.
What recommendations would you give to someone considering this product?
Easy o use, fast scheduling tool.
Pros
- Saves Time
- Client Friendly Policies
- Continually Improving Product
- Reliable
Sheeba T.
- Role: C-Level
- Industry: Construction
- Involvement: End User of Application
Submitted May 2024
Best tool for SMM
Likeliness to Recommend
What differentiates Buffer from other similar products?
It helps in scheduling the content on various platforms, well in advance so that we can invest time in other activities. The Social Media Management work becomes efficient and more productive.
What is your favorite aspect of this product?
The suggestions on hashtags are my favorite. Also, the dynamics with which a team can work on Buffer is highly appreciated.
What do you dislike most about this product?
No dislikes
What recommendations would you give to someone considering this product?
This tool can be very useful for professionals in the digital marketing field as one can schedule a bundle of posts at a time and avoid the hassle. More work can be done in less time. The team can also be managed quite well and work collaboratively.
Pros
- Reliable
- Performance Enhancing
- Trustworthy
- Unique Features
