What is BrightEdge?
BrightEdge makes SEO and Content Performance Management easy and measurable with AI-powered solutions to help you discover the true search demand of visitors, and create engaging content that will convert prospects into paying customers.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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80 Likeliness to Recommend
1
Since last award
82 Plan to Renew
1
Since last award
74 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+69 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love BrightEdge?
Pros
- Respectful
- Trustworthy
- Fair
- Acts with Integrity
Cons
- Under Delivered
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Alerts
Content Optimization
Keyword Research
Competition Analysis
Rank Tracking
Analytics and Reporting
On-Page Tracker/Optimization
Auditing
Local SEO
Backlink Tools
Vendor Capability Ratings
Vendor Support
Availability and Quality of Training
Quality of Features
Product Strategy and Rate of Improvement
Breadth of Features
Business Value Created
Ease of IT Administration
Ease of Implementation
Ease of Data Integration
Ease of Customization
Usability and Intuitiveness
BrightEdge Reviews
Matthew A.
- Role: C-Level
- Industry: Transportation
- Involvement: Business Leader or Manager
Submitted May 2022
Great Platform & Leader in the Digital Landscape!
Likeliness to Recommend
What differentiates BrightEdge from other similar products?
The functionality and unique products offered with unique selling points
What is your favorite aspect of this product?
The unique software keyword research and competitor part of the platform call the DataCube!
What recommendations would you give to someone considering this product?
Make sure that your business requirements are met overall, as the product offered and amazing features can derail (in a good way) what the platform can do.
Pros
- Unique Features
- Reliable
- Continually Improving Product
- Performance Enhancing
Cons
- Vendor's Interest First
- Under Delivered
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted May 2022
Great cs reps! Interface could be updated.
Likeliness to Recommend
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Efficient Service
Ron M. W.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted May 2022
I'm a BrightEdge Fanboy
Likeliness to Recommend
What differentiates BrightEdge from other similar products?
The product keeps innovating, alongside just how quickly the SEO industry continues to change. BrightEdge pioneered self-driving SEO while others had never even heard of the concept. I regularly use their advanced feature set but for those that are just on a base package, there is still plenty of innovation like SearchIQ that can help everybody diagnose page-level SEO elements. They have great service too. I have never met a CSR there that I didn't like.
What is your favorite aspect of this product?
I still love DataCube, which gives me a historic view of my website and/or any website. Great for keyword research but also great for competitive analysis. Every month, I am able to see changes in DataCube that help me understand the impact of my SEO updates and which direction my program is headed. Instant is pretty incredible too, although not everyone has purchased it, it is well worth the investment. An even better research tool than DataCube and I love DataCube.
What do you dislike most about this product?
Recommendations are still not all that helpful. Which is why SearchIQ has come at a great time. That will be the feature I use to analyze my pages and know what to optimize for next.
What recommendations would you give to someone considering this product?
Explore the feature set, and envision how you can use it for what you need. See how much support you'll be granted and lean on it. Often it is all about the set up. If you set up your keyword groups and pages properly, it'll be a pleasure to optimize using the guidance from their platform.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing