What is Mixpanel?
Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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90 Likeliness to Recommend
1
Since last award
100 Plan to Renew
90 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mixpanel?
Pros
- Caring
- Respectful
- Transparent
- Security Protects
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Customer Value Analysis
Data Visualization
API Framework
Customer Journey Modelling
Audience Demographics
Paid Search Integration
Search Engine Optimization
Conversion Analysis
Social Media Analytics
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Breadth of Features
Usability and Intuitiveness
Availability and Quality of Training
Business Value Created
Quality of Features
Ease of IT Administration
Vendor Support
Product Strategy and Rate of Improvement
Ease of Customization
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Mixpanel Reviews
Robert Q.
- Role: Sales Marketing
- Industry: Telecommunications
- Involvement: IT Leader or Manager
Submitted Jun 2024
Your business partner who will understand your use
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
What really sets Mixpanel apart is its ability to provide real-time analytics. Real-time access to data helps me make quick, informed decisions to improve my performance.
What is your favorite aspect of this product?
My favorite part of Mixpanel is the ability to analyze user behavior. Understanding how users interact with my website or app has helped me optimize the user experience and grow my customer base.
What do you dislike most about this product?
However, there is one thing I would like to see improved with Mixpanel, and that is the price. Although it offers a free version, the premium version can be expensive for small businesses or startups. It would be nice if there were more options for different budgets.
What recommendations would you give to someone considering this product?
In short, I recommend Mixpanel to all companies that want to better understand their users and improve their performance. With its ease of use, real-time capacity analysis, and user behavior analysis, Mixpanel is a powerful tool that can help any business achieve its goals. I can't imagine my job without it!
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Efficient Service
James W.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2024
Reliable data collection tools
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
With Mixpanel's features, I can get data easily and quickly with a variety of compositions. It's great, and I've been working with other departments on automated data warehousing because we all need it. We've been able to take full advantage of its capabilities.
What is your favorite aspect of this product?
Mixpanel allows us to prioritize the expansion of our most valuable data. Through extensive research, it has proven to be very useful and is truly amazing. We have been able to track user actions on our websites, collect data and evaluate analytics using this fantastic platform. It is the most effective software for centralizing data collection with reliable and time-saving processes.
What do you dislike most about this product?
Although Mixpanel is very efficient, we are not happy with its interface. When you ask them questions about the system, they take a long time to respond.
What recommendations would you give to someone considering this product?
Its value is undeniable and it saves you the hassle of searching for other more complicated solutions; with Mixpanel, you are free to organize your data the way you want. When data is properly classified, the platform is at its most valuable.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Unique Features
Tony Y.
- Role: C-Level
- Industry: Media
- Involvement: Business Leader or Manager
Submitted Mar 2024
Powerful insights but requires a lot of learning
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
Mixpanel stands out for its deep analytical capabilities, particularly in user behavior tracking and cohort analysis, offering insights that go beyond basic analytics and its ability to provide real-time data is what sets it apart from similar providers.
What is your favorite aspect of this product?
The real time analytics is my favorite part of Mixpanel.
What do you dislike most about this product?
The high cost that comes with using Mixpanel is something worth looking into,
What recommendations would you give to someone considering this product?
I recommend that you train at least 1 full time employee on Mixpanel and make sure he has the brains to hold all the required info in his mind!
Pros
- Reliable
- Enables Productivity
- Helps Innovate
- Performance Enhancing
